SBC Americas

MGM Resorts and BetMGM have kicked off Responsible Gaming Education Month (RGEM 2023) with an RG campaign ready to be launched at nine NFL stadiums.

The companies will utilize GameSense, a program focusing on positive, transparent, and proactive conversations with players about how to gamble responsibly.

In doing so, MGM Resorts and BetMGM are among the first gaming operators to promote RG through marketing within league venues.

GameSense will be promoted at the following stadiums:

Acrisure Stadium (Pittsburgh Steelers)

Allegiant Stadium (Las Vegas Raiders)

Empower Field at Mile High (Denver Broncos)

Ford Field (Detroit Lions)

GHEA Field at Arrowhead Stadium (Kansas City Chiefs)

M&T Bank Stadium (Baltimore Ravens)

MetLife Stadium (New York Jets)

Nissan Stadium (Tennessee Titans)

State Farm Stadium (Arizona Cardinals)

This news comes as MGM Resorts and BetMGM partner with the American Gaming Association (AGA) to promote RGEM 2023 this month, with an increased emphasis place..

After several months of speculation, the Alcohol and Gaming Commission of Ontario (AGCO) has finally confirmed a blanket ban on the use of athletes in igaming advertising and marketing.

The verdict is not an unexpected one after widespread calls for a toughening of the Registrar’s Standards for Internet Gaming in order to protect society’s most vulnerable, including children.

Subsequently, there are also restrictions on the use of celebrities who ‘would likely be expected to appeal’ to minors, with the new rules coming into effect on Feb. 28 2024.

The new restrictions raise the previous threshold which merely prohibited the use of advertising and marketing content with a ‘primary appeal to minors’, while the updated guidance prohibits operators in the province from using athletes, whether active or retired, except for the exclusive purpose of advocating for responsible gambling practices.

The AGCO’s decision follows months of deliberation, with a ban on sports stars across online g..

The problem of Pennsylvania adults leaving their children unattended to go gamble is on the decline from 2022 but remains an issue for both casinos and regulators.

Last week, the Pennsylvania Gaming Control Board (PGCB) banned four people from entering casinos after they were caught leaving their children unattended in their cars to go gamble. The four patrons left children as young as six and as old as 13 unattended for periods of time ranging from 39 minutes to 1 hour and 44 minutes.

This is the third set of individuals banned by the PGCB this year following incidents in both March and April. Last year, dozens of adults were similarly placed on the involuntary self-exclusion list.

These individuals might be worrying about more than just getting banned from state casinos, as they could potentially face criminal charges. Additionally, there is a chance Child Protective Services get involved.

They are far from the only individuals in the state who have chosen the slots over watching..

The New Jersey Division of Gaming Enforcement has levied an $80,000 penalty on FOX Bet just days before the platform is closed down.

Resolving an issue dating back two years, the regulator has ordered the Flutter and FOX brand to pay the penalty after offering wagering on prohibited sporting events.

Specifically, FOX Bet offered sports betting on college sports events that were not allowed in the Garden State. On August 19, 2021, the regulator filed a complaint after FOX Bet allowed betting on the February 2021 NCAA basketball match between Rutgers University and Northwestern University.

A further filing was made when bets were placed on the NCAA game between Monmouth University and Lehigh University that November. FOX Bet then admitted further breaches on New Year’s Eve 2021 when it took wagers on the game between Fairleigh Dickinson University and St. Francis University and again on two more fixtures in January 2022.

Following discussions that have taken place over the past 18 ..

Betsson has unveiled a fresh marketing approach that stresses its commitment to responsible gaming across all of its regulated markets.

Initially rolling out across Europe and Latin America, the new concept has seen the introduction of new television ad spots. These spots encourage players to feel the thrill of betting rather than living for the big wins.

Titled “a bet makes the difference”, the campaign reinforces Betsson’s previous messaging to customers that betting should be about entertainment rather than winning money.

Jesper Svensson, CEO of Betsson Group, explained: “As we expand our presence across various markets, we have established an in-house international creative hub. I am really excited to unveil our most ambitious commercial yet, solidifying Betsson as the most exciting brand in the industry.”

The TV ads have been created in-house and were directed by award-winning director Rodrigo Saavedra. They depict a dull and boring sporting event becoming a thrilling spect..

Betway has to pony up $20,000 for violations related to vendor registration and responsible gambling policies in Virginia.

According to the report posted by the Virginia Lottery, in May of this year, Betway accidentally communicated to a group of self-excluded individuals about “account technology issues and account creation”. Six of those individuals were on the Virginia Lottery’s self-exclusion list, while another 94 were on Betway’s internal list of individuals who were either self-excluding or on a cooling-off period.

In addition to that violation, Betway also self-reported to the lottery that its trading partner, which is part of Betway’s larger parent company, Super Group, was not properly registered as a vendor in the state.

Betway has agreed to pay the $20,000 and told the lottery it has taken steps to remedy the vendor issue and ensure the mistake involving self-excluded patrons will not happen again.

SBC Americas reached out to Betway for comment but has not received a re..

Up in the hot seat of Martin Lycka’s Safe Bet Show this month is Dallas Baker, Head of International Operations at BetMakers, who laid out the case for rolling out fixed-odds racing betting in the US.

Baker explained some of the benefits that the industry has seen in his native Australia from the fixed-odds betting legalization, but this has yet to take off in the US.

Currently, only New Jersey offers legal fixed-odds betting on horse racing, but Baker noted that there is ample opportunity for the sportsbook industry if this was to expand.

“When you’re talking about the third or fourth biggest sport, which probably racing should evolve to in the US, that’s the one big slot that still needs to be added into the mix. I think once you see that, that’s the evolution of the whole market. But I think racing anywhere in the world will normally sit in the top three or four sports just by the nature of it.”

BetMakers operates the Monmouth Bets brand in New Jersey, which focuses on fixed-..

The National Council on Problem Gambling has recognized Entain’s Martin Lycka in its 2023 National Awards for his excellence in the responsible gambling field.

Lycka, Entain’s SVP of American Regulatory Affairs and Responsible Gambling, was the recipient of the Don Feeney Award For Responsible Gambling Excellence for his work with Entain and the Entain Foundation, of which he is the chair.

The ceremony was held last Friday in Washington DC at the National Conference on Gambling Addiction and Responsible Gambling 2023. Sponsored by Scientific Games, the ceremony aimed to recognize those who displayed “outstanding individual and organizational accomplishments in the field of problem gambling and responsible gambling”.

Other winners at the awards include Dr Jeffrey Marotta, Founder and President at Problem Gambling Solutions who took the Don Hulent Annual Award for Advocacy, and Janet Miller, the Executive Director of the Louisiana Association on Compulsive Gambling, who won the Joann..

A new partner means it will be easier for more gambling firms can easily utilize the auditing services of SharpRank. The firm is partnering with Odds on Compliance.

“We are thrilled to be partnering with SharpRank,” said CEO Co-Founder of Odds On Compliance Eric Frank. “This collaboration represents a powerful fusion of cutting-edge technology and advanced analytics, which will undoubtedly raise the bar in the sports betting industry. Together, we will deliver unparalleled insights, accuracy, and value to our clients, enabling them to stay ahead in this rapidly evolving landscape.”

The partnership will incorporate SharpRank into Odds on Compliance’s PlaybookAI tool. The tool helps operators and suppliers keep tabs on regulatory compliance requirements across US jurisdictions.

“When we discover a group that shares such profound alignment in core values, the next step is to explore how we can optimize efficiencies for our clients and industry stakeholders,” said SharpRank CEO Chris A..