Baker explained some of the benefits that the industry has seen in his native Australia from the fixed-odds betting legalization, but this has yet to take off in the US.
Currently, only New Jersey offers legal fixed-odds betting on horse racing, but Baker noted that there is ample opportunity for the sportsbook industry if this was to expand.
“When you’re talking about the third or fourth biggest sport, which probably racing should evolve to in the US, that’s the one big slot that still needs to be added into the mix. I think once you see that, that’s the evolution of the whole market. But I think racing anywhere in the world will normally sit in the top three or four sports just by the nature of it.”
BetMakers operates the Monmouth Bets brand in New Jersey, which focuses on fixed-..