The verdict is not an unexpected one after widespread calls for a toughening of the Registrar’s Standards for Internet Gaming in order to protect society’s most vulnerable, including children.
Subsequently, there are also restrictions on the use of celebrities who ‘would likely be expected to appeal’ to minors, with the new rules coming into effect on Feb. 28 2024.
The new restrictions raise the previous threshold which merely prohibited the use of advertising and marketing content with a ‘primary appeal to minors’, while the updated guidance prohibits operators in the province from using athletes, whether active or retired, except for the exclusive purpose of advocating for responsible gambling practices.
The AGCO’s decision follows months of deliberation, with a ban on sports stars across online g..