Initially rolling out across Europe and Latin America, the new concept has seen the introduction of new television ad spots. These spots encourage players to feel the thrill of betting rather than living for the big wins.
Titled “a bet makes the difference”, the campaign reinforces Betsson’s previous messaging to customers that betting should be about entertainment rather than winning money.
Jesper Svensson, CEO of Betsson Group, explained: “As we expand our presence across various markets, we have established an in-house international creative hub. I am really excited to unveil our most ambitious commercial yet, solidifying Betsson as the most exciting brand in the industry.”
The TV ads have been created in-house and were directed by award-winning director Rodrigo Saavedra. They depict a dull and boring sporting event becoming a thrilling spect..