The political debate around gambling has long been polarised and now it has plunged into obscenity. But where are those who should be representing the grown-ups? Steve Hoare investigates Gamban Director Matt Zarb-Cousin lost it the other day – although he doesn’t see it that way. He believes if somebody calls him a a c***,…

Technology has changed the game across many aspects of the industry, and safer gambling monitoring is no different.

Ahead of appearing on a panel on the Regulation and Compliance Stage titled ‘Innovation in Tech: How Can Technology Keep Players Safe from Harm?‘, Super’s Head of Technical Compliance Scott Burrows spoke to iGaming Expert about the evolving role of tech in bringing a personalised approach to responsible gambling across the player spectrum.

Firstly, can you tell us about the role of tech in ensuring safer play and protecting players?

Tech has moved safer play from a reactive function to a predictive one. We’re no longer waiting for a player to self-report harm or for a manual review to catch something weeks later.

Real-time monitoring means deposit patterns, session length, loss-chasing, and time-of-day shifts get flagged as they happen. That shift alone changes what protection actually means in practice.

It also means we can personalise the response rather than b..

In an age where it seems every sector is starting to become overrun by the presence of technology, data and AI, it would make sense for the practice of safer gambling to go down the same route.

And while those factors absolutely play a part in operators helping to reduce gambling harms, BOYLE Sports has revealed that it has doubled down on the human element in this area.

Hayley Smith, Group Compliance and Risk Director at the Irish bookmaker, tells SBC News that “creating a genuine human connection with our customers” is at the heart of its support.

Hayley Smith. Credit: LinkedIn

“We prioritise creating a genuine human connection with our customers, alongside our technology, which gives us more opportunity to identify problem gambling behaviour through talking to them,” she says.

“We place huge importance in someone being on the other end of the phone in addition to online support and have invested in our team to allow us to support our customers in that way.”

Why BOYLE Sports n..