Federal lawmakers want leading online sportsbooks and prediction markets to explain their VIP programs and how they tailor promotional offers to individual users.
Sen. Richard Blumenthal asked six companies to explain themselves in writing by Nov. 5.
Congress already grilled FanDuel after the Bryce Harper controversy, while DraftKings is under scrutiny for its alleged use of AI to profile users.
Congress expanded its investigation into gambling operators’ use of AI and and their VIP practices on Thursday, questioning several major sportsbooks and prediction market leaders.
U.S. Sen. Richard Blumenthal (D-CT) sent letters on Thursday, Oct. 22, to each of the following companies:
BetMGM
Caesars
DraftKings
Fanatics
Kalshi
Polymarket
He requested answers to a host of questions by Thursday, Nov. 5.
Blumenthal wants to know how the companies conduct their respective VIP or customer tier programs, how they market to VIP users, and how they might use AI to tailor off..