The firm even went as far as to encourage players on its mailing list to use a VPN to bypass geoblocks if they can’t access the promotion.
The advertisement is part of a Pragmatic Play Network promotion across the UK, but there is no indication that the supplier or the actor is aware their image is being used in promotions that encourage players to bypass geoblocks with VPNs.
Unlicensed casinos have been known to collaborate with key faces from the online space, including combat sports athletes, controversial streamers and even adult movie stars. However, the brazen use of a Hollywood star like Hart marks a new step into the mainstream.
Kevin Hart promo – GodOdds
As the fiscal climate becomes increasingly tough for UK operators, the threat of the black market and its aggressive marketing tactics has been cited as a key threat to player safety..