New Jersey is the first state to make data-driven responsible gaming requirements mandatory.
Operators must flag at-risk players using set thresholds and apply three intervention phases.
The state added RecoverMe, a free therapy app, and tied the rules to its Supreme Court case against Kalshi.
New Jersey turned its responsible gambling playbook into codified, mandatory rules this week.
Attorney General Jennifer Davenport and the Division of Gaming Enforcement (DGE) announced Tuesday that data-driven responsible gambling requirements now carry the force of state regulation for online operators.
“We’re making the consumer safety net even stronger,” Davenport said during a news conference Tuesday. “These regulations require that operators monitor their customers for specific criteria, indicating problematic gaming.”
The rules require every operator to appoint a responsible gambling lead. Operators must also use mandatory play thresholds and behavioral triggers to spot..