Gambling Commission research highlights drivers behind illegal gambling use

Part three of the Great Britain Gambling Commission’s Consumer Voice research is all about the motives behind illegal gambling use, and it sets one thing straight – “the same message will not work for all”.

This conclusion comes naturally after Yonder Consulting’s findings – on behalf of the nation’s gambling regulator – identified four different subgroups of players out of a 4,000-strong survey pool, each with its own rationale for entering the unsupervised waters of illegal gambling.

Perhaps the most harmless of the bunch, invoking feelings of sympathy thanks to the ‘Accidental Tourists’ label given to them by the Commission, have some experience with venturing into uncharted territories. Typically not with intention, but rather out of frustration with what the licensed market has to offer.

‘Social Explorers’, on the other hand, see the frictions they have with licensed offers through a “pragmatic acceptance” lens, according to the Commission, making them experienced deal seekers ..

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