Playtech: Public perception positive of LatAm online market
Online gambling players in Latin America are deeply engaged with the sector’s regional standards and politics, Playtech has reported.
With the third edition of its Responsible Gambling Report, the company has taken a deep dive into the preferences and expectations of 2,500 online players across Argentina, Brazil, Chile, Peru and Colombia – each market’s intricacies reflected in the study’s responses.
The recent launch of a regulated online gambling market in both Brazil and Peru has significantly strengthened locals’ trust in the sector, with only a combined 25% of customers still actively avoiding betting due to concerns relating to fraud and gambling harms.
Among the observed countries, Peru had the highest rate of player frequency – 92% of those who gamble online do it monthly. Meanwhile, when asked about the level of responsibility that operators should carry towards player protection, 80% of people said that they are in favour of stronger advertising regulations.
Mor Weizer, ..