iGaming Daily: Influencers beware! Brazil’s bill to crackdown on illegal gambling ads

iGaming Daily rounds up the week as the Noticias Brasil team return from their carnival celebrations to update our listeners on the importance of responsible gambling and marketing strategies following updates from the Brazilian Congress. Joining SBC Noticias Senior Journalist, Fernando Noodt, are joined by SBC Noticias Brasil’s Editor, Ricardo Assis and Business Journalist, Ana…

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IWD2025: Betting Ladies Founder Val Martinez

Betting Ladies Founder Val Martinez on stigma, gender neutrality, pink promotions, and how women are more analytical than men when it comes to sports betting SBC: Betting ladies is an affiliate, First and foremost, but it feels like more than that. It feels like you’re creating something of a movement. Martinez: Yes. I like the…

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Paddy Power defeat a stark reminder to operators relying on Ts and Cs

Paddy Power’s high-profile loss in court should serve as a reminder to operators that terms and conditions need to align with the rest of their messaging if they are to protect themselves from errors, according to Anna Soilleux-Mills, Partner CMS. Terms and conditions were at the heart of Paddy Power’s defence as a “mapping error” displayed that Corinne Pearl Durber had…

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India’s advertising authority launches MoU for offshore gambling

In line with growing concerns over offshore betting and gambling advertisements, the Advertising Standards Council of India (ASCI) has signed a new Memorandum of Understanding (MoU).

The organisation has linked up with the Federation of Indian Fantasy Sports (FIFS), the All India Gaming Federation (AIGF) as well as the E-Gaming Federation (EGF) to establish a framework to address these challenges through a special monitoring cell.

The cell focuses on screening and reporting offshore betting and gambling advertisements to the concerned ministries.

Manisha Kapoor, CEO and Secretary General at ASCI, commented: “Indian consumers are exposed to numerous ads of offshore betting and gambling companies that have no accountability in India.

“Several Indian celebrities have also been a part of such advertisements. Since gambling ads are prohibited in most parts of the country, their large-scale presence is a breach of the law. ASCI would like to surface such advertising to the regulators f..

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Sweden told to close Gambling Act loopholes exposed by black market

Branschföreningen för Onlinespel (BOS), the Sweden Online Gambling Trade Association, has called on the Ministry of Finance to amend loopholes in the Gambling Act 2018.

The trade body believes that Swedish online gambling is currently exposed to a massive influx of unlicensed gambling offers targeting national consumers.

Liabilities are facilitated by the Gambling Act only applying to licences that conduct gambling by offering Swedish language and transactions in Swedish Krona.

The legislation ignores the fact that Swedish consumers can easily choose to play on unlicensed alternatives offering the euro (€) (or others), with no Swedish content – a condition that avoids regulatory scrutiny.

Gustaf Hoffstedt: BOS
As cited by BOS: “The decisive factor is whether the gaming site has text in Swedish or offers deposits and winnings in Swedish currency and that this must be determined by an overall assessment on a case-by-case basis.”

As such, BOS argues that the Gambling Act contains fun..

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KSA backs new vision for Dutch gambling in need of help against the black market

Kansspelautoriteit (KSA), the Gambling Authority of the Netherlands, has underlined its support for a “fundamental change of course in gambling policy.”

The statement accompanied the announcement by Teun Struycken, State Secretary for Legal Protections, that the coalition government will propose a new gambling bill to the Kamer by the end of 2025.

Michel Groothuizen,, Chairman of the KSA, endorsed the State Secretary’s decision to take a new approach to regulating online gambling activities, prioritising the accountability of licence holders and the protection of individuals under 24.

Struycken’s announcement followed “in the slipstream” of the KSA publishing its review and recommendations on the effectiveness of the policies of the Remote Gaming Act (KOA) – the regulatory framework that has governed the Dutch online gambling market since October 2021.

As a regulatory agency, the KSA has urged for greater powers to scrutinise customer care checks by launching covert inspections on ..

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Svenska Spel praises high impact of Independent Research Council

Svenska Spel has praised the impact of its Independent Research Council on Gambling Risks and Addiction.

The programme has entered its fifteenth year since its formation as an independent body, having reached the milestone of providing over SEK 100m (€10m) in funding for projects that deliver deeper insights into the impacts of problem gambling.

In 2024, Svenska Spel announced that it had received a record number of applications for direct funding from the council, which allocated SEK 6m (€650,000) to help launch seven new research projects.

These projects have begun investigating critical areas, including the comorbidity of problem gambling with other mental illnesses, the impact of gambling advertising, and whether micro-transactions in games influence gambling behaviours.

Endorsed by Sara Lindholm Larsson, Independent Chair of Svenska Spel’s Research Council, the 2024 projects aim to provide a broader societal context for gambling addiction, as these impacts need to be understoo..

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EGBA members ‘highly compliant’ with minor protection rules

Traditional advertising channels across Europe are efficiently blocking the exposure of minors to gambling, according to the European Gaming and Betting Association (EGBA).

The trade association put out a summary of an in-depth market assessment by the European Advertising Standards Alliance (EASA) from December 2024, which monitored 120 individual ads from Greece, Spain, Romania and the UK.

Results were pitted against EGBA’s own advertising standards on content moderation, managing the exposure of minors, and safeguarding minors’ access to gambling content online.

Spanning across TV, YouTube, websites, and social media channels, the analysis identified “high compliance” in TV and YouTube advertising, with key restrictions being regularly implemented.

On the other hand, while social media advertising channels also exhibited overall strong control indicators, there were some additional areas of improvement identified by EASA.

These included more consistent use of technical mea..

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Spanish authorities warn online gambling operators of ID theft liabilities

DGOJ, Spain’s Directorate General for the Regulation of Gambling (DGOJ), has held meetings with licensed operators to address identity theft on online gambling platforms.

According to the DGOJ, it collaborated with the State Agency for Tax Administration (AEAT) and the State Security Forces and Corps on a report that identified nearly 8,000 cases of identity theft. The report found that 91% of these cases occurred in the context of sports betting.

The Protocol for Action for Impersonated Taxpayers (PACS), launched in April 2024, revealed that nearly 5% of all individuals who won more than €100 in online gaming were victims of impersonation. This was reported by the Spanish iGaming news source Infoplay and confirmed by the DGOJ.

“The PACS serves as a tool to assist taxpayers whose identities have been misused to conceal online gambling winnings and evade tax obligations,” the DGOJ stated.

Following the conclusion of the 2024 RENTA campaign, the DGOJ analysed the collected data to me..

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