In a bid to address the elephant in the room – sports and gambling – a host of major sports leagues and broadcasters have joined forces to set up a task force.

Named the ‘Coalition for Responsible Sports Betting Advertising’, the voluntary organization is made up of the following groups:

NFL
MLB
MLS
NASCAR
NBA
WBNA
NHL
NBCUniversal
FOX

The coalition maintains it is abiding by six key principles to help ensure a responsible approach to sports betting advertising:

Sports betting should be marketed only to adults of legal betting age
Sports betting advertising should not promote irresponsible or excessive gambling or degrade the consumer experience
Sports betting advertisements should not be misleading
Sports betting advertisements should be in good taste
Publishers should have appropriate internal reviews of sports betting advertising
Publishers should review consumer complaints pertaining to sports betting advertising

A joint statement from the Coalition for Responsible Sports Bet..

The British Columbia Lottery Corporation (BCLC) has signed a five-year contract extension with MGM Resorts and its subsidiary BetMGM to continue delivering its responsible gaming program, GameSense.

The program enhances the pair’s guest and customer service models by focusing on ‘positive, transparent and supportive conversations’ with players over how to gamble responsibly.

Coinciding with the start of Problem Gambling Awareness Month, the latest agreement extends a partnership which has been in operation since 2017.

Pat Davis, BCLC President and CEO, commented: “We’re proud to continue providing MGM Resorts with the tools to offer the GameSense experience at its properties and online at BetMGM. When we work together to develop best practices and share learning that support positive play, we can reduce harm and make gambling safer throughout the industry.”

BetMGM fully integrated GameSense into its desktop and mobile platforms last year in an attempt to replicate the experience of..

Online gambling firm Betsson has joined forces with Neccton to provide the latter’s Anti-Money Laundering (AML) and Responsible Gambling (RG) tools to its Betsafe brand in Ontario.

Betsafe entered the Canadian province earlier this month after obtaining the necessary licences to operate with both a B2C and B2B offering.

The brand is now supported with Neccton’s ‘mentor’ software which monitors player behaviour in real time and communicates with both player and operator should negative play patterns emerge.

“Betsson takes Anti-Money Laundering and Responsible Gaming very seriously and we are committed to providing the safest and most efficient platform and experience for our players,” said Marina Bogard, Betsson’s Managing Director for North America.

“We are delighted to be working with Neccton’s state-of-the-art innovative solutions to be able to provide our players added confidence in betting and game play.”

Promoting responsible gambling, mentor looks for a raft of potential mar..

Sports betting and gaming operator BetMGM has announced a new pledge to promote responsible gambling in advertising, which will be on show across the US and Canada.

As part of the pledge, responsible gaming messaging will be featured within BetMGM’s mobile app and advertisements ranging from billboard marketing to television, print and radio ads.

The campaign begins Mar. 1, aligning with the start of Problem Gambling Awareness Month.

Adam Greenblatt, BetMGM CEO, commented: “We are committed to leading the industry in promoting responsible gaming, which is why we’re announcing this unprecedented pledge to spotlight responsible gaming messaging in our advertising.

“As the legalized sports betting and online gaming industry continues to expand, it is vital that we not only equip players with tools and resources for how to play in a responsible and safe manner, but that we also make a significant commitment to showcasing responsible gaming in our advertising.”

Additionally, responsibl..