Hard Rock Digital to aid IBIA in strengthening US sports integrity

The International Betting Integrity Association (IBIA) has welcomed Hard Rock Digital as its latest integrity partner focused on the US market.

Hard Rock Digital’s online sports betting platform (Hard Rock Bet) will now take an active role in contributing to IBIA’s betting integrity network with data feeds that will monitor for and flag potential sports betting threats.

Matt Primeaux, President and Executive Managing Director of Hard Rock Digital, commented: “Hard Rock Digital is committed to protecting the integrity of sports and ensuring a responsible gambling environment for our players.

“We’re proud to join the International Betting Integrity Association and support its mission by helping to detect suspicious activity and ensure fair play on a global scale.”

Through its IBIA partnership, Hard Rock Digital joins a network of more than 70 companies and 140 sports betting brands that are responsible for monitoring every penny out of their combined $300bn annual turnover.

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