The organisation has linked up with the Federation of Indian Fantasy Sports (FIFS), the All India Gaming Federation (AIGF) as well as the E-Gaming Federation (EGF) to establish a framework to address these challenges through a special monitoring cell.
The cell focuses on screening and reporting offshore betting and gambling advertisements to the concerned ministries.
Manisha Kapoor, CEO and Secretary General at ASCI, commented: “Indian consumers are exposed to numerous ads of offshore betting and gambling companies that have no accountability in India.
“Several Indian celebrities have also been a part of such advertisements. Since gambling ads are prohibited in most parts of the country, their large-scale presence is a breach of the law. ASCI would like to surface such advertising to the regulators f..