UK Gambling Commission set to redefine deposit limits for customer clarity

The UK Gambling Commission will implement a new meaning to deposit limits in 2026 to provide clarity and consistency for customers.

Online operators will be required to provide customers with the opportunity to set a deposit limit based solely on their deposit amount paid into their account over a set period of time.

The changes will be integrated in stages, coming into effect from 30 June 2026.

To avoid any sort of misunderstanding, only this form of limit may be called a “deposit limit”, meaning the current gambling support tool of the same name will have to be redefined.

Operators will also be able to offer different limits, such as loss limits or limits where withdrawals are accounted for.

The changes are being made in line with the 2023 Gambling White Paper and are a result of a consultation between March and April 2025, which examined the definition of deposit limits in the Remote Gambling and Software Technical Standards.

“Our work will help empower consumers to have greater awareness and control over their gambling,” commented Helen Rhodes, Commission Director of Major Policy Projects.

“These further changes will also bring consistency and clarity for those consumers choosing to set deposit limits, while still supporting gambling businesses to offer customer choice for different forms of limits.”

Currently, operators must offer tools to help customers set personal budgets with ease at registration or when they make their first deposit. The rules are being amended to provide customers with clarity and consistency.

With the changes being implemented in stages, operators will be required to do the following from 31 October 2025:

Prompt customers before their first deposit to set a financial limit, as well as make it easy to review and alter their limit.

Issue reminders every six months for customers to review account and transaction information, helping them maintain control of their gambling spend.

Offer financial limits using free text at an account level to help customers set meaningful limits.

Provide financial limit setting facilities via clear and accessible links on their home and deposit pages, with the number of clicks to reach these facilities minimised.

Take immediate action on all customer requests to decrease their financial limit.

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Estonia told that AML safety comes before gambling tax breaks

The Ministry of Finance of Estonia has declared that it will consider all economic risk elements before its signs-off on any tax cuts granted for online gambling.

The statement follows a recent assessment by the Financial Intelligence Unit (FIU), which reported a growing number of anti–money laundering (AML) incidents linked to gambling operators, particularly those serving cross-border markets.

Officials acknowledged that such incidents were “not unexpected” as Estonia’s gambling profile continues to shift toward online and international operations, but stressed that no new fiscal incentives would be granted without robust safeguards in place.

Breaks on wheels in motions

Treasury Deputy Evelyn Liivamägi said the Ministry would not support “any tax relief that weakens supervision or increases exposure to financial crimes.”

She added: “Estonia’s goal is not to become a soft target for unregulated capital. Tax changes can only be justified if we are certain that operators are fully vetted — their licences, IT systems, payments, and compliance records must meet the highest standards.”

The Ministry’s cautious tone could complicate the Reform–Eesti 200 coalition’s Economic Plan for Gambling, a programme included in the government’s 2023–2028 pact, which envisages Estonia emerging as a technology and operations hub for the European iGaming sector, potentially rivalling Malta.

The plan’s proposal to reduce the remote gambling tax by 0.5 percentage points annually until reaching 4% of GGR by 2028 — has been promoted by coalition lawmakers as a lever for foreign investment and a boost to sports funding.

“The wheels are in motion,” said Madis Timpson, Chair of the Riigikogu Legal Affairs Committee and the driving force behind the reform. “We see an opportunity to attract international operators, build local technology capacity, and reinvest part of the revenue into sport and culture. It’s about competitiveness and about showing that Estonia can think bigger.”

Full scale vetting
However, the Finance Ministry’s review could slow the legislative process, with officials insisting on a comprehensive vetting of all operators before any fiscal breaks are granted.

This includes not only checking licences but also verifying IT infrastructure, payment systems, and historical compliance records.

Liivamägi confirmed that new supervision measures would accompany any reforms, including stricter licensing audits and enhanced reporting obligations for foreign-facing platforms.

Finance Minister Jürgen Ligi has warned colleagues that “tax breaks for gambling represent a political risk,” arguing that reforms must strike a balance between competitiveness and accountability.

“We cannot simply lower rates and expect investment to follow. Our credibility depends on supervision, on traceable flows of money, and on cooperation with international partners.”

Industry analysts have also cast doubt on the government’s ambitions.

In a recent briefing titled “Pirates of the Baltic”, consultancy Regulus Partners criticised the policy as “too late and too contradictory,” warning that Estonia risks cutting taxes on a declining revenue base as major markets such as Finland, Ireland, and Norway move to license their own online gambling sectors.

Regulus noted that Estonia’s existing low taxes — currently 6% of GGR — have already attracted significant offshore activity, but that most of this income originates from unregulated or soon-to-be-regulated markets.

By 2027, the consultancy predicts, up to 60% of Estonia’s offshore hub revenues could vanish, leaving the government with fewer options to sustain its tax base.

“Estonia’s bid to rival Malta comes a decade too late,” Regulus commented.

“The country’s offshore model is being built on sand. Once Finland and Ireland regulate, and Norway tightens enforcement, the very markets fuelling Estonia’s hub status will disappear. At that point, the government will have cut taxes into a shrinking base — and the fiscal gap will be politically explosive.”

“The danger,” the firm added, “is not only economic but reputational. If Estonia enforces international standards rigorously, operators will move elsewhere. If it relaxes them to stay attractive, it risks being labelled the new ‘Malta problem’ of the north. Either path creates tension that no 4% tax can resolve.”

Has the ship sailed for Estonia
Prime Minister Kaja Kallas has so far maintained a measured position, describing the gambling tax debate as a “useful but delicate” part of Estonia’s broader fiscal reform agenda.

While backing the coalition’s goal of economic diversification, Kallas has reiterated that gambling revenues must remain tied to responsible and transparent outcomes, such as funding national sports infrastructure.

“We will not jeopardise Estonia’s reputation for financial integrity,” Kallas said in a press briefing last month. “Becoming a technology hub means meeting the highest regulatory and ethical standards — not lowering them.”

Despite Estonia’s many advantages — a fast-growing digital economy, a skilled tech workforce, and a reputation for regulatory efficiency — analysts and officials alike warn that the window to become a major European iGaming hub may have already closed.

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Sweden’s BOS slams Svenska Spel’s proposals as self-interested fuel for black market

Branschföreningen för Onlinespel (BOS), the Swedish Trade Association for Online Gambling, has called out Svenska Spel for its recent proposals for the country’s gambling industry, suggesting that they would “harm consumer protection”.

The Government-owned gambling operator published an op-ed in Dagens Industri, Sweden’s largest business newspaper, at the beginning of the month, with a report on the country’s market being published at the same time.

Svenska Spel laid out 18 proposals to solve problems within the Swedish gambling industry, including stronger protections for young people, stopping unlicensed operators and classifying forms of gambling with different levels of risk, including stricter requirements, such as tighter marketing restrictions, for high-risk verticals, with online casinos mentioned.

Even greater illegal market shares

It is the latter point which BOS has argued against, publishing its own op-ed in Dagens Industri and a post on its website. The trade association stated that the restrictions would mainly affect online casinos, which already face tough competition from unlicensed and illegal operators.

As such, BOS believes the proposal would damage protections to guard customers and award “even greater market shares” to unlicensed and illegal online casinos.

“It is a natural consequence if the legally licensed gambling companies are prevented or prohibited from marketing themselves and their products,” commented BOS Secretary General Gustaf Hoffstedt.

“The proposal that Svenska Spel dresses up in the name of consumer protection would therefore, on the contrary, harm consumer protection, as we know that a transition from licensed to unlicensed gambling entails an increased risk of problem gambling.”

BOS added that marketing restrictions, or even an advertising ban, on online casinos would benefit Svenska Spel commercially because of its monopoly on the lottery.

Hoffstedt said: “A ban on advertising for online casino would mean an enormous advantage for the monopolist Svenska Spel, which then, as the only operator on the Swedish gambling market, can indirectly continue to advertise online casino via its lottery products.”

Regulatory review

The arguments made by BOS compound on its calls in September for Swedish decision makers to undertake more effective regulatory action and to review the current legislative structure for the country’s licensed gambling market.

This request followed a report by Spelinspektionen, the Swedish gambling authority, which estimated that the country’s market channelisation rate in 2024 was 85%, down 1% when compared to the previous year’s 86%.

Hoffstedt commented: “With this assessment, the SGA confirms that Sweden’s major problem in the gambling market is online casino. It is unacceptable that around a quarter of all online casino gambling is leaking out of the licensed market.

“It is equally unacceptable that this has been accepted by political decision-makers for half a decade, since the channelisation has also been low in previous assessments, without effective regulatory measures being taken.

“Later this month, gambling investigator Marcus Isgren’s proposal to change the scope of the Gambling Act will be presented. It is a welcome change in the law that will criminalise almost all unlicensed gambling in Sweden.

“But anyone who understands the gambling market knows that the elephant in the room is that the licensed market is so tightly regulated that it does not appear attractive enough in the eyes of the consumer. Without a review of, for example, the total ban on bonuses and other loyalty programs, next year’s channelisation assessment from the SGA will also be a disappointment.”

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Swedish study finds gambling disorder alone does not drive people to suicide

A major Swedish study has found that gambling disorder alone does not independently predict suicide or premature death. Instead, co-occurring issues such as substance use disorders, low education, psychiatric conditions, and poor socioeconomic status are the strongest drivers of early mortality among people diagnosed with the addiction. The research, published in the Journal of Gambling…

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Svenska Spel CEO presents 18 ‘smart proposals’ to strengthen Swedish market

Anna Johnson, CEO of Svenska Spel, has presented 18 proposals aimed at creating “a better functioning Swedish gambling market, ensuring the protection of all consumers.” The proposals form part of a new report commissioned by the state-owned company – which manages the Swedish national lottery while also operating betting and gaming products – for all stakeholders in…

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Sports don’t have a gambling problem with monitoring solutions

America’s professional and amateur sports landscape doesn’t have a gambling problem; rather it is finding solutions that are working to protect the integrity of competition.

Over the past year, American sports betting scandals have flooded news cycles across the country as the regulated gaming industry in the U.S. continues to mature and grow.

The industry reached new heights with the overturning of PASPA in 2018, leading to increased attention on a form of entertainment that was once deemed taboo. An industry that draws moral concerns also benefits state and local governments nationwide.

That same industry is also receiving backlash as a result of what seems like an influx of issues.

Gambling-related scandals aren’t a new phenomenon but the recent growth of sports betting and the popularity of athletes are increasing the attention drawn toward lapses of judgement within both amateur and professional sports. The general public may perceive recent gambling-related scandals as an att..

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DraftKings adds another brick in its RG wall with Evive integration

DraftKings has added another layer of player protection resources to its Responsible Gaming Center thanks to behavioral health technology platform Evive.

The gaming giant now provides its online sports betting, casino and fantasy gaming players with Evive’s evidence-based tools.

Backed by a clinical advisory board of behavioral health and lived experience, Evive offers what it describes as an intuitive, player-friendly responsible gaming experience focused on the core pillars of intelligent support and personalized matching. Its services provide clinically informed resources during breaks in play and tools and educational content that are tailored to each particular player’s unique profile and activity.

Built by a team with lived experience and guided by its clinical advisory board, Evive aims to serve as both a direct support tool and a digital entry point for online gamblers to access statewide comprehensive gaming support ecosystems.

“Teaming up with Evive reinforces our commitm..

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CCGNJ says NCPG’s 1-800-GAMBLER ‘disaster forecast’ was false alarm

The Council on Compulsive Gambling of New Jersey (CCGNJ) has rejected the idea that key 1-800-GAMBLER services, such as its national reach and its text messaging and language translation mechanisms, would be compromised after the problem gambling helpline changed hands.

Before and after a New Jersey court judge ordered the National Council on Problem Gambling (NCPG) to cease using 1-800-GAMBLER as of Sept. 29, the NCPG warned that the level of operation it had built up over its three years as license-holder for the helpline could not be maintained under the New Jersey council.

“CCGNJ lacks the infrastructure and funding required to shoulder the significant and unpredictable responsibilities of running 1-800-GAMBLER nationwide,” the NCPG stated on Sept. 22. “NCPG is the only national organization qualified, equipped, and positioned to manage the National Problem Gambling Helpline.”

A CCGNJ spokesperson told SBC Americas on Friday that the text message service to 800-GAMBLER “is up an..

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