Online gambling firm Betsson has joined forces with Neccton to provide the latter’s Anti-Money Laundering (AML) and Responsible Gambling (RG) tools to its Betsafe brand in Ontario.

Betsafe entered the Canadian province earlier this month after obtaining the necessary licences to operate with both a B2C and B2B offering.

The brand is now supported with Neccton’s ‘mentor’ software which monitors player behaviour in real time and communicates with both player and operator should negative play patterns emerge.

“Betsson takes Anti-Money Laundering and Responsible Gaming very seriously and we are committed to providing the safest and most efficient platform and experience for our players,” said Marina Bogard, Betsson’s Managing Director for North America.

“We are delighted to be working with Neccton’s state-of-the-art innovative solutions to be able to provide our players added confidence in betting and game play.”

Promoting responsible gambling, mentor looks for a raft of potential mar..

Sports betting and gaming operator BetMGM has announced a new pledge to promote responsible gambling in advertising, which will be on show across the US and Canada.

As part of the pledge, responsible gaming messaging will be featured within BetMGM’s mobile app and advertisements ranging from billboard marketing to television, print and radio ads.

The campaign begins Mar. 1, aligning with the start of Problem Gambling Awareness Month.

Adam Greenblatt, BetMGM CEO, commented: “We are committed to leading the industry in promoting responsible gaming, which is why we’re announcing this unprecedented pledge to spotlight responsible gaming messaging in our advertising.

“As the legalized sports betting and online gaming industry continues to expand, it is vital that we not only equip players with tools and resources for how to play in a responsible and safe manner, but that we also make a significant commitment to showcasing responsible gaming in our advertising.”

Additionally, responsibl..