As announced on 10 August, the GGL published its tender requirements for a “study coordinated with Germany’s 16 federal states,” titled “Gambling advertising on television and on the Internet in the area of conflict between channeling and addiction prevention.”
The ‘Gambling Advertising Study’ forms part of the GGL and Bundestag ongoing evaluation of the Fourth Interstate Treaty on Gambling (GlüNeuRStv), implemented on 1 July 2021. The treaty introduced a new regulatory framework for online gambling across Germany’s 16 federal states.
The tender winner, eye square GmbH, is a Berlin-based media and marketing agency, which is reported to have “prevailed against four competitors.”
GGL announced that the “study will run for two years” as part of the evaluation of the Fourth Interstate Treaty on Gambling (GlüNeuRStv), needed to determine h..