Sports betting and gaming operator BetMGM has announced a new pledge to promote responsible gambling in advertising, which will be on show across the US and Canada.

As part of the pledge, responsible gaming messaging will be featured within BetMGM’s mobile app and advertisements ranging from billboard marketing to television, print and radio ads.

The campaign begins Mar. 1, aligning with the start of Problem Gambling Awareness Month.

Adam Greenblatt, BetMGM CEO, commented: “We are committed to leading the industry in promoting responsible gaming, which is why we’re announcing this unprecedented pledge to spotlight responsible gaming messaging in our advertising.

“As the legalized sports betting and online gaming industry continues to expand, it is vital that we not only equip players with tools and resources for how to play in a responsible and safe manner, but that we also make a significant commitment to showcasing responsible gaming in our advertising.”

Additionally, responsibl..