If state-of-the-art technology and marketing expertise can be used in combination as a highly-effective player acquisition tool, they can do exactly the same for player protection, Entain’s Group Operations Director Peter Marcus told Issue 27 of SBC Leaders magazine.
——————————————————-
Entain’s Group Operations Director Peter Marcus
When a member of the Entain’s management team says that, “the board are 100% supportive of it. I would say I get more questions each month from the board than anyone else on how’s it going”, you could be forgiven for thinking that the project he oversees is a new revenue-generating powerhouse.
What Group Operations Director Peter Marcus is actually talking about is the company’s safer gambling efforts and in particular its state-of-the-art Advanced Responsibility & Care (ARC) player protection programme.
The importance that the board and C-Suite have attached to ARC is illustrated by the fact that it was Entain’s second biggest project globally in 202..