DCMS to allow up to 80 gaming machines at certain casinos

The UK government’s Department of Culture, Media and Sport has published new regulations it intends to implement in response to a consultation regarding measures relating to the land-based gambling sector from the gambling white paper.

Following analysis of the evidence submitted, the DCMS intends to increase the number of gaming machines allowed at certain land-based casinos; allow a 2:1 ratio of Category B to Category C and D gaming machines in arcades and bingo halls; allow direct debit card payments on gaming machines; introduce an age limit of 18 and over for the use of ‘cash-out’ Category D slot-style gaming machines; and increase the maximum chargeable premises licence fees.

DCMS conducted a public consultation on the measures relating to the land-based gambling sector from the gambling white paper from July 26, 2023, to October 4, 2023. The consultation was conducted to determine what changes are needed for the land-based sector in response to the growth of online gambling.
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Playson receives compliance recognition with ISO/IEC certification

Playson has obtained accreditation for its compliance measures after being granted an ISO/IEC 27001:2022 certificate.

The ISO/IEC 27001:2022 certificate is an updated version of the ISO 27001:2013 accreditation the supplier received three years ago and “is key in safeguarding sensitive information and required for Playson to hold its existing licences in valuable regulated markets”.

Vsevolod Lapin, Deputy CEO at Playson, stated: “The transition to ISO 2022 is welcome news for the business, and shows our continued dedication to compliance and regulation. Partners can rest assured of Playson’s heightened security measures and adherence to international standards with us acquiring this certificate.”

Awarded by Quinel, the accreditation recognises Playson’s alignment with the International Organisation for Standardisation standards, which the supplier says demonstrates “its ability to mitigate any information security risks whilst meeting all necessary legal and regulatory requirements”..

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Argentina moves forward with ad ban, time and spending limits

The Commission for the Prevention of Addictions and Control of Drug Trafficking of the Chamber of Deputies of Argentina will begin to analyse proposed measures to combat pathological gambling. “It is an issue that is breaking families and adolescents. It is a problem that silently corrodes families,” said Mónica Frade, President of the legislative body.…

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Enteractive’s CRM solution to help Optimove balance retention and RG

Optimove has added Enteractive’s outbound calling to its CRM marketing platform’s Multichannel Marketing Hub.

The feature will sit alongside its existing suite of marketing channels such as email, mobile, and SMS, and can be used to aid player retention and identify problematic gambling issues.

“Sometimes you need a bit of human touch,” said Dan De Souza, director of igaming partnerships at Optimove. “We’re thrilled to kick off this strategic partnership with Enteractive. This new marketing channel represents a significant addition, offering operators an impactful avenue to rekindle connections with inactive players and bolster their efforts in addressing problematic gambling issues more effectively.”

According to Enteractive, the personalization of outbound calls can help to reengage with previous players but also identify signs of problematic gambling behavior.

“Addressing player churn is a pivotal marketing challenge within the iGaming industry, and this partnership marks a sign..

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Responsible gambling in spotlight at Canadian Gaming Summit

With the digital age of gambling ushering in an array of cutting-edge technologies, innovative marketing initiatives and gaming experiences, player safety might risk being overlooked.

The upcoming Canadian Gaming Summit will bring the player safety discussion back to the forefront, equipping delegates with the latest safeguarding practices and ethical marketing strategies that promote growth without compromising player well-being.

The 300-person Player Protection Symposium will take place at the Metro Toronto Convention Centre in Toronto on Tuesday, June 18, a day before the core days of the summit. Delegates will delve into crucial player protection issues, including effective strategies for marketing responsible gambling initiatives, methods to safeguard high-stakes players, and discussions on establishing a robust yet reputable brand for operators.

Opening the symposium is the panel titled ‘Safeguarding the Stakes: Strategies for Player Protection at the VIP/High Roller Level,’ w..

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Enteractive’s outbound calling added to Optimove platform

Enteractive has agreed to a strategic partnership with Optimove to boost player retention, help identify problematic gambling, as well as marketing personalisation.

Through the deal, the player conversion and reactivation service provider’s outbound calling expertise has been added to the CRM marketing platform’s Multichannel Marketing Hub, going alongside its existing suite of marketing channels such as email, mobile, SMS, in-app messaging, as well as web and mobile push.

Enteractive has stated that the outbound calling will allow operators to provide personal interactions with players in the areas of retention and tackling problematic gambling, accessible seamlessly with Optimove’s CRM marketing platform integration.

Dan De Souza, Director of iGaming Partnerships at Optimove, commented: “Sometimes you need a bit of human touch. We’re thrilled to kick off this strategic partnership with Enteractive.

“This new marketing channel represents a significant addition, offering operators ..

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UKGC lauds success of multi-stakeholder approach to combat illegal gambling 

The UK Gambling Commission (UKGC) stands by its long-term strategy to combat illegal online gambling, as a regulatory objective of the Gambling Review’s White Paper.

“The Commission’s approach is to identify and undertake high-impact interventions to disrupt unlicensed operators targeting consumers in Great Britain, all with a view to making it difficult to provide illegal gambling at scale,” stated CEO Andrew Rhodes at the Westminster Media Forum on 13 May 2024.

The strategy has involved the Commission engaging with the National Crime Agency (NCA), Police Intellectual Property Crime Unit (PIPCU), and His Majesty’s Revenue and Customs (HMRC) to increase intelligence-led disruptions that impede unlicensed operators from engaging with British consumers.

Cooperation with regulatory counterparts is highly effective, as the Commission has eliminated illegal Facebook lotteries, working in tandem with HMRC and imposing penalties of £600,000 on unlicensed organisers.

Combating illegal gamb..

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GambleAware calls for ‘more compelling’ safer gambling messaging

GambleAware has called for evidence-based health warnings to be placed on UK gambling adverts after conducting research on the current inadequacies of safer gambling messaging.

The gambling harm prevention charity’s call for “more compelling” safer gambling advertising comes after it commissioned a report curating responses from over 7,000 people on the topic of safer gambling messages.

Weighing up the need for clearer safer gambling messaging the report called into question the effectiveness of ‘Take Time To Think’, a widely used industry-led safer gambling slogan. The research was conducted by specialist communications agency The Outsiders and also included quantitative research conducted by YouGov.

The research revealed that the slogan ‘fails to land the jeopardy of gambling harms’ while also failing to signpost where people can find help for gambling harm issues.

Alexia Clifford, Chief Communications Officer for GambleAware, said: “Gambling harms are a serious public health..

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GambleAware research claims safer gambling adverts are failing

UK player harm charity GambleAware has called for public health warnings on gambling adverts, as research shows that messaging over gambling risks is not cutting through with the public.  Researchers found the UK industry’s ‘Take Time To Think’ slogan was inadequate and should be replaced with the following messages: GambleAware Chief Communications Officer Alexia Clifford…

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Shareholders reject non-smoking proposal at Boyd Gaming facilitates

Investors in Boyd Gaming have voted against commissioning a study to evaluate the implementation of a smoke-free policy at the company’s gaming facilities.

Boyd shareholders voted on Monday to reject a proposal that required company management to generate a report on potential cost savings from implementing a smoke-free policy. Boyd, which operates 28 properties in 10 states, reported more than 63.6 million votes against the study with 18.5 million in favor, according to a filing with the SEC.

“The proposal asks for a report on implementing a smoke-free policy, but we believe this proposal is the first step toward forcing our company to unilaterally adopt such a policy, regardless of the actions of our competitors,” said Boyd in an April letter to shareholders.

Boyd shareholders have rejected the proposal despite efforts to ban smoking by nonprofit healthcare system Trinity Health and Americans for Nonsmokers’ Rights (ANR).

The Nevada Tobacco Control and Smoke-free Coalition has al..

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