The gambling harm prevention charity’s call for “more compelling” safer gambling advertising comes after it commissioned a report curating responses from over 7,000 people on the topic of safer gambling messages.
Weighing up the need for clearer safer gambling messaging the report called into question the effectiveness of ‘Take Time To Think’, a widely used industry-led safer gambling slogan. The research was conducted by specialist communications agency The Outsiders and also included quantitative research conducted by YouGov.
The research revealed that the slogan ‘fails to land the jeopardy of gambling harms’ while also failing to signpost where people can find help for gambling harm issues.
Alexia Clifford, Chief Communications Officer for GambleAware, said: “Gambling harms are a serious public health..