Through the deal, the player conversion and reactivation service provider’s outbound calling expertise has been added to the CRM marketing platform’s Multichannel Marketing Hub, going alongside its existing suite of marketing channels such as email, mobile, SMS, in-app messaging, as well as web and mobile push.
Enteractive has stated that the outbound calling will allow operators to provide personal interactions with players in the areas of retention and tackling problematic gambling, accessible seamlessly with Optimove’s CRM marketing platform integration.
Dan De Souza, Director of iGaming Partnerships at Optimove, commented: “Sometimes you need a bit of human touch. We’re thrilled to kick off this strategic partnership with Enteractive.
“This new marketing channel represents a significant addition, offering operators ..