Labour to consider new evidence on gambling advertising reforms

The government is considering new policies and strategies to reduce gambling harms, including a review of new research on gambling advertising.

Stephanie Peacock, the Secretary of State for Culture, Media, and Sport (DCMS) responded to questions on the DCMS’s assessment of “the potential impact of gambling companies advertising through sports clubs on problem gambling.”

On sponsorships, Peacock stated that all major UK sports bodies have established individual Codes of Conduct on Gambling Sponsorships, which set minimum standards and duties for gambling partnerships to follow.

The coverage of gambling sponsorships in UK sports will be significantly reduced by the Premier League’s pledge to ban front-of-shirt sponsorship by gambling firms by the end of the 2025/26 season.

Labour trusts ASA codes and controls
With regard to broadcast and media advertising, the government upholds the codes of the Advertising Standards Authority (ASA) as the independent body responsible for regulating ..

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Bulgaria strikes down over 50 illegal operators

Roumen Spetsov, Director General of Bulgaria’s National Revenue Agency (NRA), has expanded the country’s online gambling blacklist with 52 more operators.

After an exhaustive investigation by the national gambling regulator, its specialised branch – the Electronic Audit of Systems of Gambling Operators (EASGO) – concluded that the websites in question were targeting Bulgarian users without having an active licence under the gambling law.

Upon visiting the websites, some of which were bearing domains from Armenia (.am) and Kazakhstan (.kz), customers were met with advertising banners and accompanying text inviting users to participate in the illegal games by creating a player profile and then opening an account for deposits and withdrawals – all of which made easily accessible.

Roumen Spetsov/LinkedIn
“I order for the provision of online games on the following websites operating without a licence under Bulgarian law to be suspended within three days of this decision,” Spetsov said i..

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UKGC begins new evidence-led methodology against illegal threats

The UK Gambling Commission (UKGC) has set out its approach to combat unlicensed gambling threats, viewed as a source of crime impacting society.

The mandate is led by Chief Executive Andrew Rhodes as the Commission upholds its “corporate strategy to increase investment, resources, and capacity to tackle illegal gambling”.

Unlicensed gambling is viewed as a crime and an economic threat as illegal operators contribute no tax and undercut a legitimate market, thereby failing to protect consumers.

To date, the Commission’s enforcements against unlicensed operators have focused on disrupting illegal operations by blocking URLs, denying payments, and making illegal products inaccessible.

Cooperation with wider authorities, technology partners, and international regulators has seen the UKGC impose over 750 cease-and-desist notices. Over 78,000 URLs have been referred to Google and Microsoft, with 50,000 removed and 255 websites taken down.

As UK gambling adjusts to new rules and technica..

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SBC Webinars and Income Access: Building Trust and Optimising Channels – The Power of Postback Data in iGaming

This week, SBC Webinars and Income Access invite operators and affiliates in the igaming industry to participate in an essential webinar.

Scheduled for this Thursday, October 24th, at 10:00 AM EST and 4:00 PM CEST, the session will feature industry experts from MediaTroopers, Voluum and Income Access, who will delve into critical topics aimed at enhancing marketing strategies.

Participants can look forward to discussions on:

Paid Media vs. SEO: Understanding the strengths and weaknesses of each approach.

Channel Optimization: Strategies to maximise performance across various platforms.

AI in Marketing: Exploring how artificial intelligence is reshaping marketing efforts.

Seamless Platform Integration: Best practices for ensuring a cohesive marketing strategy.

By registering for this session, attendees will also gain unrestricted access to the complete webinar, allowing them to revisit the insights shared at their own convenience.

Don’t miss this opportunity to enhance your mar..

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Finland adds gambling expenditure to economic assistance rules

KELA, the Social Insurance Institute of Finland has revised its policy on gambling and social benefits effective from October 2024.

The Institute serves as the general provider of economic assistance and securities for Finnish communities and citizens.

With the new policy, KELA will now examine both winnings and gambling expenditures when assessing economic support for individual recipients.

Previously, KELA only considered gambling winnings in its evaluations of social assistance. This policy change comes from KELA’s decision to monitor gambling expenditure to reduce financial difficulties caused by gambling.

The updated guidelines aim to prevent social assistance recipients from being unfairly impacted by gambling winnings and to help address financial issues linked to problem gambling.

Starting in October, KELA will assess customers’ gambling accounts by calculating the difference between stakes and winnings, focusing on gambling activities over a longer period rather than just..

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Gambling Regulation Bill to be signed into Irish law

The Republic of Ireland will overhaul its near-century-old gambling laws, as the Oireachtas has approved the Gambling Regulation Bill (GRB) to be signed into law by President Michael D. Higgins.

The GRB underwent a decade of development and a two-year deliberation by the Houses of the Oireachtas, following its authorisation as a joint bill of Ireland’s Tri-coalition government.

The government will adopt a modern regulatory framework to govern and license gambling activities in Ireland, replacing the laws of the Betting Act of 1931.

The GRB establishes the Gambling Regulatory Authority of Ireland (GRAI), an independent statutory body responsible for overseeing the rules, standards, and conduct of Irish gambling.

Licensing requirements state that all persons or business entities offering gambling services in Ireland, including commercial and charitable organisations, must obtain a licence from the GRAI.

As part of Budget 2025, announced on 1st October, the GRAI will receive €9.1 mil..

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Ecuador President ends gambling ad ban

Daniel Noboa, President of Ecuador, has re-authorized the advertising of sports betting and gambling on media networks across the Andean nation.

The decision follows President Noboa’s withdrawal of specific articles of Executive Order 421, which had been imposed on Ecuador’s Organic Law on Communication by the former government of Guillermo Lasso Mendoza in 2023.

After taking office in January 2024, Noboa ordered a constitutional review of Ecuador’s laws, which had banned land-based casinos and bingo halls since 2011, while providing no legal framework to govern online gambling activities.

A referendum in 2011 allowed former President Rafael Correa to ban land-based casinos, bookmakers, and bingo halls, a decision that opponents argue has harmed the tourism industry.

Although land-based gambling is banned, constitutionally there are no explicit laws prohibiting online gaming, creating ambiguity in the regulation of the sector.

A registry for gambling and sports betting companies w..

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BGaming continues ‘valuable’ charity work with €10,000 CLUBE pledge

BGaming has launched its latest charitable initiative, pledging €10,000 to support Portuguese youth education charity The European Intercultural Club (CLUBE).

CLUBE is a Lisbon-based non-profit organisation supporting youth education, training and employability. The charity has used the donation from BGaming for club premises repairs and organisational needs, as well as to help finance a project supporting children’s skill development.

Marina Ostrovtsova, CEO at BGaming, said: “Creativity is a proven way to support young children’s development, and we take joy in donating to valuable causes that champion this. Just as BGaming is dedicated to producing the most creative games on the market, we are committed to building strong communities through art.

“The children at The European Intercultural Club are sure to benefit from their time taking part in this semester-long project and we can’t wait to hear about the results.”

The organisation’s ‘Urban Nature Project – A Macro Story’ cam..

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DCMS: Protecting from harm whilst supporting the gambling industry

The Secretary of State for the Department of Culture, Media and Sport (DCMS) has emphasised the government’s commitment to ensuring that players can continue to enjoy gambling as a pastime ‘without the harms’.

Lisa Nandy – who has held the role since July 2024 – makes these comments following proposals by two Labour-backing think tanks pitching the doubling of gambling tax, leading to warnings from the industry and analysts of the detrimental economic consequences.

Addressing Parliament, at a time where trepidation within gambling elevates, Nandy urged the house not to believe everything that they read in the papers, emphasising a desire to “strike the right balance” when it comes to regulation.

She added: “We’re aware of the value of this industry and the importance of it, not just to the UK economy, but to the joy that it brings to many, many people, and the employment prospects that it offers to people in every nation and region of the United Kingdom.

“We are also very aware ..

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Veikkaus drives responsible gambling in selecting Optimove

Finland’s national lottery operator, Veikkaus, has partnered with Optimove to leverage the firm’s CRM marketing solution.

The deal with ​​Optimove – the only CRM marketing olution approved as an official European Lotteries Association Associate Member – aims to ‘elevate player experiences, loyalty and lifetime value’.

Saara Pekkonen, VP of Marketing at Veikkaus, commented: “This partnership with Optimove marks a significant step forward in driving our growth and responsible gaming initiatives. Optimove’s track record and industry experience are unparalleled in CRM marketing.

“Optimove’s proven ability to deliver personalised, data-driven player engagement at scale will be central to our continued drive to elevate our marketing strategy and execution. Optimove’s AI-powered capabilities enable us to offer players more relevant and engaging experiences, increasing satisfaction, loyalty, and maximising player lifetime value.”

In more detail, predictive models will support responsibl..

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