The signing of a new cooperation agreement was announced yesterday by Pascal Chevremont, the new President of the ANJ, following a meeting with Christine Albanel, President of the Autorité de Régulation Professionnelle de la Publicité (ARPP), France’s independent advertising control body.
The two organisations have worked in partnership since 2023, entering their first ‘cooperative pact’ to ensure the supervision gambling advertising campaigns in France, and their engagement with the general public.
The partnership sees the AARP serve as the independent monitor of online gambling advertising campaigns, to ensure marketing and content align with rules applied by the advertising charter of the ANJ.
The charter requires online gambling licence holders to submit advertising and marketing campaign plans six months in adva..