The deal with Optimove – the only CRM marketing olution approved as an official European Lotteries Association Associate Member – aims to ‘elevate player experiences, loyalty and lifetime value’.
Saara Pekkonen, VP of Marketing at Veikkaus, commented: “This partnership with Optimove marks a significant step forward in driving our growth and responsible gaming initiatives. Optimove’s track record and industry experience are unparalleled in CRM marketing.
“Optimove’s proven ability to deliver personalised, data-driven player engagement at scale will be central to our continued drive to elevate our marketing strategy and execution. Optimove’s AI-powered capabilities enable us to offer players more relevant and engaging experiences, increasing satisfaction, loyalty, and maximising player lifetime value.”
In more detail, predictive models will support responsibl..