Stephanie Peacock, the Secretary of State for Culture, Media, and Sport (DCMS) responded to questions on the DCMS’s assessment of “the potential impact of gambling companies advertising through sports clubs on problem gambling.”
On sponsorships, Peacock stated that all major UK sports bodies have established individual Codes of Conduct on Gambling Sponsorships, which set minimum standards and duties for gambling partnerships to follow.
The coverage of gambling sponsorships in UK sports will be significantly reduced by the Premier League’s pledge to ban front-of-shirt sponsorship by gambling firms by the end of the 2025/26 season.
Labour trusts ASA codes and controls
With regard to broadcast and media advertising, the government upholds the codes of the Advertising Standards Authority (ASA) as the independent body responsible for regulating ..