Dutch regulator launches young people campaign amid ad ban uncertainty

The Dutch gambling regulator (KSA) has unveiled a duo of marketing campaigns as concerns over the visibility of the industry to children and young people continue to escalate.

The Open over Gokken campaign is designed to assist parents in having conversations with their children about gambling, and builds on the OpenOverGokken platform launched last year.

The campaign encourages parents to open up to their children about the topic in the same way they would about other topics such as safety and sex.

The KSA noted that young people are now coming into contact with gambling through mediums such as social media, online videos, advertisements and games.

Meanwhile, Gokstop targets young adults experiencing gambling harm, and seeks to emphasise that ‘Every moment is a Gambling Stop moment’, rather than waiting for a life-changing event.

The KSA stated: “Whereas previous campaigns primarily emphasised how someone could pick up their life again after taking a Gambling Stop, the emphasis n..

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