Spillemyndigheden’s StopSpillet campaign won the International Association of Gaming Regulators (IAGR) award for Safer Gambling Initiative or Communications Campaign.
The winner was chosen by a unanimous jury at the association’s annual conference in Lima, Peru.
The campaign was launched in autumn 2025 and aimed to address one of the barriers to treatment (the time between recognising a gambling problem and asking for support.
Men aged 30-to-40 wait up to two and a half years before they seek help, the regulator details in its campaign, which seeks to help family members intervene and seek professional help
The results showed that message had worked. Spillemyndigheden said 7% of viewers took concrete action (contacted StopSpillet or encouraged someone else to seek help). Men in the target group were one in ten who actually took st..