Sheinbaum appoints ally Olivia Vibaldo to revive the Mexican Lottery

The government of Mexico has confirmed the appointment of Olivia Salomón Vibaldo as the new Director General of Lotería Nacional (Lotenal).

The appointment carries the support of Mexican President Claudia Sheinbaum Pardo, for whom Vibaldo served as Business Liaison Secretary during Sheinbaum’s landslide election victory in 2024, when she became Mexico’s first-ever female President.

A figurehead in Mexican business, Vibaldo is the former founder of the real estate investment firm SyA Promotores, helping to build commercial properties and public venues in the municipality of Puebla.

In 2019, Vibaldo entered Mexican politics, having been elected as Secretary of Economy for the State of Puebla.

Her tenure is credited with raising foreign investment in Puebla and implementing a new ‘Energy Actions’ programme, recognised for reviving Puebla’s GDP growth from 0.9% in 2019 to 3.2%.

At a national level, Vibaldo has promoted the equality and social justice campaigns of “Mujer es Poder” and ..

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