ATG report casts further doubt on effectiveness of Swedish betting market

ATG argues that the Swedish government’s target channelisation rates, reflecting the number of consumers being directed to the regulated betting market, are far from being achieved.

In a recent report, the operator of Sweden’s totalizator horse racing betting system estimated that the channelisation rate in Q4 2024 stood at around 69-82% – far below the government target of 90% and raising concerns around player protection and money laundering.

ATG claims that there are 20 unnoticed gaming sites targeting Swedish customers overall. However, key highlights from the report suggest some serious discrepancies across the full business chain behind both the regulated and unregulated market in Sweden.

Of the 20 illegal sites, 17 use the same platform providers as licensed operators while six of the ones with the highest traffic allowed direct deposits and withdrawals via BankID, a digital verification system used by well over 90% of Swedes.

Tough adjustments remain for Sweden
The report s..