A survey conducted by Leger for the Responsible Gambling Council (RGC) suggested that 63% of Ontarians plan to watch the Kansas City Chiefs square off against the Philadelphia Eagles.
However, less than half of the viewers (48%) intend to place at least one bet on it. That is up from 41% last year but is down from a high of 54% in 2023, which marked the first Super Bowl since Ontario opened up its saturated commercial online gambling market.
The propensity to bet on the Super Bowl skews towards older generations. The report found that Ontario sports bettors over 45 are more likely to bet on the game (52%) than those aged 18-44 (45%). White viewers are significantly more likely to bet on Super Bowl LIX (54%) than Ontarians who are Black, Indigenous or people of colour (42%).
Betting increases excitement for many
The online survey of 1,147 Ontario adults, conducte..