canadiangamingbusiness

BetMGM’s name carries a lot of weight with Canadian customers. So does its choice of partners.

The operator has a leading position in Ontario’s dual online sports betting and iCasino market, which was its first expansion outside the U.S. Imminently, Alberta will become the Entain and MGM Resorts International joint venture’s first new online casino market in four years; BetMGM is signing up customers in that province ahead of regulated Alberta iGaming beginning on July 13.

As both Ontario and Alberta expect and demand from their online sportsbooks and casinos, BetMGM continues to serve customers with access to a range of responsible gambling resources and tools. More than most competitors, the brand has recruited some bona fide Canadian star power to showcase the company’s commitment to player protection.

Enter Edmonton Oilers captain and Canadian hockey icon Connor McDavid.

‘Authenticity and cultural credibility’

BetMGM’s latest responsible gambling campaign, ‘Mullet Over’, is de..

Ontario Lottery and Gaming Corporation (OLG) now requires some younger players to set mandatory deposit limits to help control their online gambling activity.

Certain players under 25 years old who use OLG’s online platforms must now set a daily, weekly, or monthly cap (or some combination of the three) on how much money they can add to their account. OLG Director of Media Relations Tony Bitonti told Canadian Gaming Business that players will be selected for the new mandatory deposit limits “based on their level of engagement.”

“For example, currently, after a player under 25 deposits $500 or more at one time into their account, they will be prompted to set a deposit limit,” Bitonti added.

Targeted at a vulnerable demographic

The crown corporation said in an OLG press release on June 1 that the new measure, introduced specifically for the under-25 user demographic, is designed to provide further responsible gambling support for a player group that research consistently identifies ..

A group of Liberal Members of Provincial Parliament (MPPs) in Ontario have authored legislation that would ban most online gambling advertising in the province.

MPP Lee Fairclough’s Bill 107, titled the “Stop Harmful Gambling Advertising Act,” was introduced in the Legislative Assembly of Ontario on Monday. It arrives in addition to a federal effort to rein in sports betting-specific advertising, S-211, which has passed the Senate and currently sits in the House of Commons.

MPPs target all online gambling ads, not just sports

Unlike that federal Private Member’s Bill (PMB), which aims to establish a national framework for regulating sports betting ads, Fairclough’s PMB proposes an explicit ban on online gambling advertising at large. It would amend Ontario’s Gaming Control Act of 1992 to prohibit any of the province’s almost 50 online sportsbooks and online casinos from advertising or otherwise promoting their sites or products in the province.

The bill includes some carveouts, inc..

The Responsible Gambling Council (RGC) has called upon Canada’s financial sector to take more of a ‘proactive role’ in combatting gambling-related financial harm.

Publishing a new white paper entitled ‘Opportunities for Impact: The Role of Financial Institutions in Mitigating Gambling-Related Harm’, the RGC noted that financial institutions are in a unique position to both understand the financial well-being of their customers and better strategise how to address gambling-related harms.

“The rapid expansion of regulated gambling in Canada requires an evolved response from our financial systems,” says Tracy Parker, SVP, Accreditation, Advisory & Insights at RGC.

“By adopting tools already proven in other jurisdictions, Canadian banks can become leaders in protecting customer financial health.”

According to a 2021 study reported in the Canadian Journal of Public Health,2.7% of Canadians can be identified as “at-risk gamblers” and 0.6% are “problem-gamblers”.

With direct access to ..

Bill S-211, the legislation that would set the stage for the federal government of Canada to take a firmer hand in regulating sports betting advertising, took a significant and unprecedented step forward on Wednesday.

Members of the House of Commons voted 298-21 in favour of sending the National Framework on Sports Betting Advertising Act on for further discussion in the Standing Committee on Canadian Heritage.

It marks a watershed moment for the legislation. While the proposal to create a federal framework for sports betting advertising across Canada passed the Senate in both 2024 and 2025, the current version is the first that has been taken up for discussion in the opposite chamber.

Prime Minister Carney votes in favour

There is still a long way to go before the legislation can potentially become law. But it’s the latest sign that Canadian Members of Parliament believe that, while the Criminal Code of Canada gives provinces the rights and responsibilities to run online gambling ..

A group of Liberal Members of Provincial Parliament (MPPs) in Ontario have authored legislation that would ban most online gambling advertising in the province.

MPP Lee Fairclough’s Bill 107, titled the “Stop Harmful Gambling Advertising Act,” was officially introduced in the Legislative Assembly of Ontario on Monday, April 20. It adds to a federal effort to rein in sports betting-specific advertising, S-211, which has passed the Senate and currently sits in the House of Commons.

MPPs target all online gambling ads, not just sports

Unlike that federal Private Member’s Bill (PMB), which aims to establish some kind of national framework for regulating sports betting ads, Fairclough’s PMB proposes an explicit ban on online gambling advertising at large. It would amend Ontario’s Gaming Control Act of 1992 to prohibit any of Ontario’s almost 50 online sportsbooks or online casinos from advertising or otherwise promoting their sites or products in the province.

Any iGaming company convic..

As Alberta continues to build the foundations for its upcoming regulated iGaming market, the market’s conduct-and-manage agency has followed Ontario’s lead by partnering with the Responsible Gambling Council (RGC) on a key requirement for operators.

RGC and the Alberta iGaming Corporation (AiGC) announced on Friday that all registered online gambling platforms will be mandated to achieve the council’s RG Check accreditation.

RG Check was orginally developed by RGC in 2010 in consultation with policymakers, operators and people with lived experience of gambling harm. The independent responsible gambling verification program evaluates online casino and sports betting sites against evidence-based benchmarks, assessing their governance, player protection measures and marketing practices.evidence-based

The AiGC and RGC said the requirement will ensure that every licensed operator meets the highest standards for responsible gambling measures and supports.

“Alberta is committed to buildin..