The operator has a leading position in Ontario’s dual online sports betting and iCasino market, which was its first expansion outside the U.S. Imminently, Alberta will become the Entain and MGM Resorts International joint venture’s first new online casino market in four years; BetMGM is signing up customers in that province ahead of regulated Alberta iGaming beginning on July 13.
As both Ontario and Alberta expect and demand from their online sportsbooks and casinos, BetMGM continues to serve customers with access to a range of responsible gambling resources and tools. More than most competitors, the brand has recruited some bona fide Canadian star power to showcase the company’s commitment to player protection.
Enter Edmonton Oilers captain and Canadian hockey icon Connor McDavid.
‘Authenticity and cultural credibility’
BetMGM’s latest responsible gambling campaign, ‘Mullet Over’, is de..