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SBC Summit Latinoamérica, held at the Seminole Hard Rock Hotel & Casino from October 29-31, will spotlight some of the region’s most exciting gambling markets and dive into the advancements and breakthroughs that have turned these markets into key players in the global gambling landscape, as part of the Emerging Markets and Technology track on Thursday.
The agenda will kick off with the “Driving Brand Success with AI: High-Speed Partnerships that Move the Needle” keynote panel where the intersection of motorsports, AI, and strategic brand collaborations takes centre stage.
The panel will feature racing star Tatiana Calderon, AI visionary Alvaro Melendez (CEO and Co-founder, Crant AI), and product strategy specialist Lina Silva (CEO, WANDR Studio). Together, they will explore the transformative power of data-driven partnerships between brands and female racing drivers, and discuss how AI is revolutionising brand analytics, fan engagement, and sponsorship strategies.
Following the ke..
