Paddy Power raises over £1m for Prostate Cancer UK via ‘The Bigger 180’ campaign

by CasinoBeats
3 minutes read
Paddy Power has raised over £1m for Prostate Cancer UK via ‘The Bigger 180’ campaign, part of its sponsorship of the PDC World Darts Championship.

In its second year, the initiative has once again seen the operator donate £1,000 to Prostate Cancer UK for every maximum score at the world championship, which concluded last Friday night when Luke Littler defeated Michael van Gerwen by seven sets to three.

In total, 907 maximums were thrown during the tournament, with Littler throwing the most with 76, followed by van Gerwen with 56 and Callan Rydz with 43.

Paddy Power also pledged £60,000 to the charity for each nine-dart finish at the event, of which two were recorded by Christian Kist and Damon Heta. This brought the total amount donated to Prostate Cancer UK through ‘The Bigger 180’ campaign to £1.027m.

Jack Wilson, Head of Content at Paddy Power, said to SBC News: “We offered a £180,000 bonus for every nine-darter – shared between player, fan and Prostate Cancer UK – while once ag..

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