In a Canadian Senate Transport and Communications Committee meeting on Oct. 2 discussing Bill S-269, the National Framework on Advertising for Sports Betting Act, witnesses testified that Canada’s gaming and broadcast regulators are doing all within their power to ensure due diligence is taken around gambling ads.
However, while the need for a national framework was contested, there was a consensus that more work is required to equip all parties with the knowledge needed.
“There’s value in coordinated research across the country,” said Canadian Gaming Association (CGA) President and CEO Paul Burns. “There’s a gap, especially around advertising. We as an industry would love to see more. What we learn from evidence-based research gives us tools to better protect players.” Burns suggested that such research could be achieved without legislation.
Burns had argued in his opening statement that he doesn’t believe S-269 is necessary, as most of what the bill aims to do is already being don..