The service will continue to assist operators in the igaming industry with regulatory compliance across their brands and as they work with affiliate partners.
Gentoo Media noted that Sitebee will build upon GiG Comply’s legacy, automating compliance monitoring, saving time, reducing risks and helping companies gain marketing and affiliate partnership insights.
Rasmus Bank Nielsen, Head of Sitebee, commented: “Sitebee is more than just a rebrand. It’s a renewed commitment to our partners and the industry. Compliance doesn’t stand still, and neither do we.”
Sitebee’s list of client partners includes the likes of bet365, Betway, Kaizen Group and Betsson Group.
The GiG Comply rebranding follows the recent rebranding of Gaming Innovation Group Inc to Gentoo Media Inc, as well as the completion of the company’s split of its media and platform division into two independently listed..