The operator and Connor McDavid have worked together since 2022, mostly promoting BetMGM’s responsible gambling tools in line with Ontario’s iGaming advertising regulations.
On Thursday, Oct. 15, BetMGM announced it has renewed the partnership with three-time NHL Hart Memorial Trophy winner. Connor McDavid will continue to appear in BetMGM’s responsible gambling-focused content across broadcast, digital, and social platforms.
“Connor has been an exceptional partner in helping us show that responsible gambling can be both engaging and effective,” said BetMGM CEO Adam Greenblatt. “The results of our campaign reflect how thoughtful messaging can drive meaningful action, with more players using tools like deposit limits to play within their comfort level.
“We’re..