BetMGM renews RG partnership with Oilers captain Connor McDavid after Alberta launch

by CanadianGamingBusiness
4 minutes read
As it looks to build on a reported fast start in Alberta’s new iGaming market, BetMGM has extended its partnership with Edmonton Oilers captain Connor McDavid and will soon launch a new ad featuring the Canadian hockey star.

The operator and Connor McDavid have worked together since 2022, mostly promoting BetMGM’s responsible gambling tools in line with Ontario’s iGaming advertising regulations.

On Thursday, Oct. 15, BetMGM announced it has renewed the partnership with three-time NHL Hart Memorial Trophy winner. Connor McDavid will continue to appear in BetMGM’s responsible gambling-focused content across broadcast, digital, and social platforms.

“Connor has been an exceptional partner in helping us show that responsible gambling can be both engaging and effective,” said BetMGM CEO Adam Greenblatt. “The results of our campaign reflect how thoughtful messaging can drive meaningful action, with more players using tools like deposit limits to play within their comfort level.

“We’re..

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