Revealing its Journey to Zero results for Q2 2024, Kindred confirmed that three per cent of its revenue share derived from high-risk players, a decrease of 6.25 per cent on the previous quarter (Q1 2024: 3.2 per cent).
This percentage also represents the lowest share of gross winnings revenue from high-risk players since Kindred began its Journey to Zero campaign in 2020.
Alexander Westrell, Director of Communications at Kindred Group, explained: “Our share of revenue from high-risk players has been stable over the past quarters, however we are pleased to see the long-term trend of a slow decline.
“We are working hard across the Group to ensure our customers enjoy our products in a safe and sustainable way, which includes educating customers, stakeholders and partners about safer gambling initiatives.”
Kindred’s lat..