SBC News

IBIA creates Mission 2030 as five-year plan to bolster betting integrity

The International Betting Integrity Association (IBIA) is taking steps to implement a global standard for the sports betting industry.

On Wednesday, the IBIA announced the launch of Mission 2030, a five-year global strategy designed to maintain a global standard for sports betting integrity.

“Our new strategic roadmap charts how we will continue to deliver best-in-class integrity services to our members, deepen collaboration with our partners, and successfully confront the challenges and opportunities reshaping our industry,” said IBIA CEO Khalid Ali. “IBIA is evolving to ensure that whatever new trends emerge, we remain ready to safeguard sports, consumers and regulated betting markets.”

Mission 2030 has three core objectives used to ensure fair and safe wagering globally.

The IBIA’s five-year strategy will facilitate improvements of the association’s Global Monitoring & Alert Platform, which is deployed to detect suspicious wagers. The platform also supports IBIA investigations. ..

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UK Gambling Commission set to redefine deposit limits for customer clarity

The UK Gambling Commission will implement a new meaning to deposit limits in 2026 to provide clarity and consistency for customers.

Online operators will be required to provide customers with the opportunity to set a deposit limit based solely on their deposit amount paid into their account over a set period of time.

The changes will be integrated in stages, coming into effect from 30 June 2026.

To avoid any sort of misunderstanding, only this form of limit may be called a “deposit limit”, meaning the current gambling support tool of the same name will have to be redefined.

Operators will also be able to offer different limits, such as loss limits or limits where withdrawals are accounted for.

The changes are being made in line with the 2023 Gambling White Paper and are a result of a consultation between March and April 2025, which examined the definition of deposit limits in the Remote Gambling and Software Technical Standards.

“Our work will help empower consumers to have greater awareness and control over their gambling,” commented Helen Rhodes, Commission Director of Major Policy Projects.

“These further changes will also bring consistency and clarity for those consumers choosing to set deposit limits, while still supporting gambling businesses to offer customer choice for different forms of limits.”

Currently, operators must offer tools to help customers set personal budgets with ease at registration or when they make their first deposit. The rules are being amended to provide customers with clarity and consistency.

With the changes being implemented in stages, operators will be required to do the following from 31 October 2025:

Prompt customers before their first deposit to set a financial limit, as well as make it easy to review and alter their limit.

Issue reminders every six months for customers to review account and transaction information, helping them maintain control of their gambling spend.

Offer financial limits using free text at an account level to help customers set meaningful limits.

Provide financial limit setting facilities via clear and accessible links on their home and deposit pages, with the number of clicks to reach these facilities minimised.

Take immediate action on all customer requests to decrease their financial limit.

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Estonia told that AML safety comes before gambling tax breaks

The Ministry of Finance of Estonia has declared that it will consider all economic risk elements before its signs-off on any tax cuts granted for online gambling.

The statement follows a recent assessment by the Financial Intelligence Unit (FIU), which reported a growing number of anti–money laundering (AML) incidents linked to gambling operators, particularly those serving cross-border markets.

Officials acknowledged that such incidents were “not unexpected” as Estonia’s gambling profile continues to shift toward online and international operations, but stressed that no new fiscal incentives would be granted without robust safeguards in place.

Breaks on wheels in motions

Treasury Deputy Evelyn Liivamägi said the Ministry would not support “any tax relief that weakens supervision or increases exposure to financial crimes.”

She added: “Estonia’s goal is not to become a soft target for unregulated capital. Tax changes can only be justified if we are certain that operators are fully vetted — their licences, IT systems, payments, and compliance records must meet the highest standards.”

The Ministry’s cautious tone could complicate the Reform–Eesti 200 coalition’s Economic Plan for Gambling, a programme included in the government’s 2023–2028 pact, which envisages Estonia emerging as a technology and operations hub for the European iGaming sector, potentially rivalling Malta.

The plan’s proposal to reduce the remote gambling tax by 0.5 percentage points annually until reaching 4% of GGR by 2028 — has been promoted by coalition lawmakers as a lever for foreign investment and a boost to sports funding.

“The wheels are in motion,” said Madis Timpson, Chair of the Riigikogu Legal Affairs Committee and the driving force behind the reform. “We see an opportunity to attract international operators, build local technology capacity, and reinvest part of the revenue into sport and culture. It’s about competitiveness and about showing that Estonia can think bigger.”

Full scale vetting
However, the Finance Ministry’s review could slow the legislative process, with officials insisting on a comprehensive vetting of all operators before any fiscal breaks are granted.

This includes not only checking licences but also verifying IT infrastructure, payment systems, and historical compliance records.

Liivamägi confirmed that new supervision measures would accompany any reforms, including stricter licensing audits and enhanced reporting obligations for foreign-facing platforms.

Finance Minister Jürgen Ligi has warned colleagues that “tax breaks for gambling represent a political risk,” arguing that reforms must strike a balance between competitiveness and accountability.

“We cannot simply lower rates and expect investment to follow. Our credibility depends on supervision, on traceable flows of money, and on cooperation with international partners.”

Industry analysts have also cast doubt on the government’s ambitions.

In a recent briefing titled “Pirates of the Baltic”, consultancy Regulus Partners criticised the policy as “too late and too contradictory,” warning that Estonia risks cutting taxes on a declining revenue base as major markets such as Finland, Ireland, and Norway move to license their own online gambling sectors.

Regulus noted that Estonia’s existing low taxes — currently 6% of GGR — have already attracted significant offshore activity, but that most of this income originates from unregulated or soon-to-be-regulated markets.

By 2027, the consultancy predicts, up to 60% of Estonia’s offshore hub revenues could vanish, leaving the government with fewer options to sustain its tax base.

“Estonia’s bid to rival Malta comes a decade too late,” Regulus commented.

“The country’s offshore model is being built on sand. Once Finland and Ireland regulate, and Norway tightens enforcement, the very markets fuelling Estonia’s hub status will disappear. At that point, the government will have cut taxes into a shrinking base — and the fiscal gap will be politically explosive.”

“The danger,” the firm added, “is not only economic but reputational. If Estonia enforces international standards rigorously, operators will move elsewhere. If it relaxes them to stay attractive, it risks being labelled the new ‘Malta problem’ of the north. Either path creates tension that no 4% tax can resolve.”

Has the ship sailed for Estonia
Prime Minister Kaja Kallas has so far maintained a measured position, describing the gambling tax debate as a “useful but delicate” part of Estonia’s broader fiscal reform agenda.

While backing the coalition’s goal of economic diversification, Kallas has reiterated that gambling revenues must remain tied to responsible and transparent outcomes, such as funding national sports infrastructure.

“We will not jeopardise Estonia’s reputation for financial integrity,” Kallas said in a press briefing last month. “Becoming a technology hub means meeting the highest regulatory and ethical standards — not lowering them.”

Despite Estonia’s many advantages — a fast-growing digital economy, a skilled tech workforce, and a reputation for regulatory efficiency — analysts and officials alike warn that the window to become a major European iGaming hub may have already closed.

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Sweden’s BOS slams Svenska Spel’s proposals as self-interested fuel for black market

Branschföreningen för Onlinespel (BOS), the Swedish Trade Association for Online Gambling, has called out Svenska Spel for its recent proposals for the country’s gambling industry, suggesting that they would “harm consumer protection”.

The Government-owned gambling operator published an op-ed in Dagens Industri, Sweden’s largest business newspaper, at the beginning of the month, with a report on the country’s market being published at the same time.

Svenska Spel laid out 18 proposals to solve problems within the Swedish gambling industry, including stronger protections for young people, stopping unlicensed operators and classifying forms of gambling with different levels of risk, including stricter requirements, such as tighter marketing restrictions, for high-risk verticals, with online casinos mentioned.

Even greater illegal market shares

It is the latter point which BOS has argued against, publishing its own op-ed in Dagens Industri and a post on its website. The trade association stated that the restrictions would mainly affect online casinos, which already face tough competition from unlicensed and illegal operators.

As such, BOS believes the proposal would damage protections to guard customers and award “even greater market shares” to unlicensed and illegal online casinos.

“It is a natural consequence if the legally licensed gambling companies are prevented or prohibited from marketing themselves and their products,” commented BOS Secretary General Gustaf Hoffstedt.

“The proposal that Svenska Spel dresses up in the name of consumer protection would therefore, on the contrary, harm consumer protection, as we know that a transition from licensed to unlicensed gambling entails an increased risk of problem gambling.”

BOS added that marketing restrictions, or even an advertising ban, on online casinos would benefit Svenska Spel commercially because of its monopoly on the lottery.

Hoffstedt said: “A ban on advertising for online casino would mean an enormous advantage for the monopolist Svenska Spel, which then, as the only operator on the Swedish gambling market, can indirectly continue to advertise online casino via its lottery products.”

Regulatory review

The arguments made by BOS compound on its calls in September for Swedish decision makers to undertake more effective regulatory action and to review the current legislative structure for the country’s licensed gambling market.

This request followed a report by Spelinspektionen, the Swedish gambling authority, which estimated that the country’s market channelisation rate in 2024 was 85%, down 1% when compared to the previous year’s 86%.

Hoffstedt commented: “With this assessment, the SGA confirms that Sweden’s major problem in the gambling market is online casino. It is unacceptable that around a quarter of all online casino gambling is leaking out of the licensed market.

“It is equally unacceptable that this has been accepted by political decision-makers for half a decade, since the channelisation has also been low in previous assessments, without effective regulatory measures being taken.

“Later this month, gambling investigator Marcus Isgren’s proposal to change the scope of the Gambling Act will be presented. It is a welcome change in the law that will criminalise almost all unlicensed gambling in Sweden.

“But anyone who understands the gambling market knows that the elephant in the room is that the licensed market is so tightly regulated that it does not appear attractive enough in the eyes of the consumer. Without a review of, for example, the total ban on bonuses and other loyalty programs, next year’s channelisation assessment from the SGA will also be a disappointment.”

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Swedish study finds gambling disorder alone does not drive people to suicide

A major Swedish study has found that gambling disorder alone does not independently predict suicide or premature death. Instead, co-occurring issues such as substance use disorders, low education, psychiatric conditions, and poor socioeconomic status are the strongest drivers of early mortality among people diagnosed with the addiction. The research, published in the Journal of Gambling…

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Green Crescent warns Turkey of intensity of gambling youth and suicides

Authorities in Turkey have been warned by Yeşilay (The Green Crescent) that “gambling addiction is growing in numbers and its intensity on public impact”. Turkey’s heritage public health NGO focused on the prevention and research of addictions, Yeşilay has published the “Kumar Raporu 2025” (Gambling Report 2025). The NGO presented a comprehensive analysis of gambling trends, addiction…

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KSA attacks ‘bad influencers’ in Dutch gambling blitz

Kansspelautoriteit (KSA), the Netherlands’ Gambling Authority, has fired a warning shot at social media personalities after issuing penalties to three influencers caught promoting unlicensed gambling operators to young audiences. KSA has named ‘personalities’ Stiefunspeelt, Turcos and Buurtwachtt as offenders, after the trio used YouTube and Instagram to showcase their own play with illegal providers and encourage followers to do the same.…

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Argentina reviews Gambling Protections Bill on tight timetable

The Senate of Argentina has resumed negotiations to complete the federal bill designed to strengthen protections against problem gambling and introduce tighter controls on advertising and youth protections. The initiative, which secured overwhelming preliminary approval in the Chamber of Deputies last November, has since stalled in the upper house, where committees remain divided on its federal application…

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GRAI sitting comfortably ahead of new licensing regime

The Gambling Regulatory Authority of Ireland (GRAI) has highlighted some of its biggest achievements under its historical first mandate.

In the pursuit of a gambling regulatory system on par with modern European standards, the Irish government introduced GRAI at the end of last year, with the regulator beginning to take charge of the market in March 2025.

Under CEO Anne Marie Caulfield’s leadership, GRAI’s main responsibilities revolve around the supervision of licensing, gambling laws, self-exclusion and player protection initiatives.

Only seven months after its official launch, the regulatory body has already achieved some significant progress in the areas outlined above.

For one, a close collaboration with the Economic and Social Research Institute (ESRI) resulted in an evidence-based conclusion that gambling inducements – even “bad” ones below market rates – can lead to increased gambling rates, especially among those at most risk.

This will likely inform regulatory developments moving forward, with the GRAI potentially moving to clamp down on promotions like bonuses in Ireland’s new-look gambling market.

Meanwhile, having a specialised gambling regulator in place has also allowed for a more focused approach towards problem gambling research.

In conjunction with Pobal – Ireland’s body responsible for EU funding allocation, GRAI conducted the country’s first nation-wide ‘Call for Input’ initiative which assessed the amount of money needed for the creation of a Social Impact Fund that would deliver a meaningful impact in tackling gambling harm.

Furthermore, banks have also become more involved with cutting down problem gambling rates with the help of the regulator and the launch of the Common Commitment of Care for Problem Gambling project.

Operator compliance with the regulatory framework will also come under scrutiny as soon as GRAI begins its licensing duties, with the regulator’s Compliance and Enforcement teams getting ready to work closely together and bridge any gaps when it comes to legal breaches.

The step-by-step licensing guide has also been already published on GRAI’s website thanks to a thorough consultation process and detailed stakeholder feedback. Licence applications will run through a newly-set online portal built with the help of Deloitte, who has also played a core role in the implementation of Ireland’s first National Gambling Exclusion Register.

Caulfield commented: “The Authority is currently finalising the Statement of Strategy 2025 – 2027, which sets out the roadmap to delivering a modern, fair, and trusted regulatory regime that reflects the constantly evolving nature of gambling and the expectations of the Irish public.

“We look forward to sharing our Statement of Strategy with our stakeholders when it is finalised in the coming weeks.”

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