SBC News

Montenegro adopts final version of New Law on Games of Chance

Gambling activities and licences in Montenegro will now be officially governed by the New Law on Games of Chance.
Adopted as of 1 August 2025, Montenegro will implement a new regulatory structure to govern gambling in the interest of public health, safety and the economic benefit of the state.

Novica Vuković: Montenegro FM
The ‘final submission’ of the New Law received its regulatory approval by Finance Minister, Novica Vuković, who proclaimed “the first such legislation in twenty years — is a clear sign that the state has the strength and will to regulate this sector.”

The government’s announcement praised Vuković for “denying attempts to block reforms in the field of games of chance” as the Ministry “refused to continue the longstanding policy of delay and inaction”.

“This law is more than just new regulation — it is a symbol of institutional strength and political will to bring order to a sector that has long operated outside effective control,” the Ministry declared. “The state has proven its ability to withstand lobbying pressure and special interests, steering the system toward more functional governance.”

Reforms have been long in the making. Since 2022, Montenegro has faced mounting pressure from the European Council (EC) and international watchdogs to align its gambling framework with modern standards, particularly with regards to anti-money laundering (AML), online consumer protections, and fiscal transparency.

In 2024, Montenegro introduced interim gambling reforms that banned access to foreign betting sites and restricted online payments to cards or in-person transactions, effectively limiting digital wallets and mobile banking. The amendments also doubled the fixed annual casino fee to €100,000 and strengthened enforcement powers with tougher penalties for non-compliance.

Further reforms were enacted in March 2025, as parliament fast-tracked new advertising restrictions, including a ban on gambling advertisements on domestic and foreign television and radio between 06:00 and 22:00, even during live sports broadcasts. The measures also introduced a prohibition on misleading promotions, explicitly targeting claims of guaranteed winnings or so-called “free money” incentives.

At the heart of the new regime is a shift from the outdated concession model to an approval-based licensing system. This change, according to the Ministry, will provide “greater legal certainty, clearly defined obligations, and more precise control and oversight.”

The law also introduces real-time digital surveillance, mandatory player identification, and video verification — tools that regulators hope will help trace financial flows and eliminate under-the-table transactions.

A further pillar is a focus on the mitigation of social harms. Underage betting is now explicitly banned as written into criminal law, with enhanced distance requirements for gambling premises near schools and stricter limits on advertising.

“We are introducing strong protective measures for social values,” said Vuković, “through a ban on underage betting, regulation of advertising, and restrictions on gambling locations near educational institutions, while directly addressing gambling addiction.”

Operators are also expected to contribute more to addiction treatment programmes and to submit to regular audits by the Ministry of Finance. “We are not just introducing reform on paper, but taking a concrete step forward — in the fight against the grey economy, the implementation of digital supervision, and the enhancement of internet betting controls, all in line with European best practices.”

Fiscal provisions have not been ignored. The government will increase licensing and operational fees, but insists the rises are moderate and calibrated to “preserve the sustainability of the industry.” Online operators will also be subject to a 10% tax on net gaming revenues, while winnings exceeding €300 are now liable for a 15% personal income tax at the point of payout.

Yet not parties remain to be convinced . The Law on Games of Chance is facing sharp criticism from within the industry, particularly from Montenegrobet, the national association of licensed operators. It has described the legislation as a “proclamation on expulsion,” arguing that the law introduces disproportionate and unrealistic requirements, particularly around criminal liability and licence revocation grounds, that could destabilise the legal market.

Stasya Yautodzyeva: 4H Agency
Speaking to SBC, Stasya Yautodzyeva Head of Market Insights at 4H Agency, provided further warnings: “By removing key legal protections and introducing regulatory burdens out of step with EU standards, the law may unintentionally drive players and companies into the unregulated sector.” The consequences, they argue, could be stark — from widespread closures and job losses to reduced tax revenues and a chilling effect on investment.

“Montenegro is already not a highly attractive destination for European gaming operators,” 4H states, “and the market has limited appeal compared to larger or more digitally progressive jurisdictions. By adopting a more rigid and punitive legal framework, Montenegro risks not only weakening its domestic market but actively repelling prospective licensees.” In doing so, the government could transform a marginal jurisdiction into one that is “fundamentally unattractive.”

A full implementation comes at a time when Montenegro is keen to showcase institutional competence as it continues its long march toward EU accession, ensuring the alignment of high-risk sectors.

By the Ministry’s own account, “this is a strong step forward for the state, public interest, reform, and all those in the industry who operate legally. The state extends a partnership hand — to jointly implement the law, strengthen trust, and build a sustainable, responsible, and transparent sector.”

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Newsletter: Where do we draw the line on advertising?

The thorny issue of advertising never fails to go away and Spain has returned to the fray with the Ministry of Consumption targeting welcome bonuses – it’s the subject of today’s chat on the iGaming Daily podcast.  Fair restrictions: While the key topic of debate lies around Spain and bonuses, Canada Gaming Business Editor Tom…

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Senators pushing for funding for military gambling addiction research

A group of U.S. Senators have advanced a proposal that would provide the first federal funding to support research into gambling addictions within the military. The Senate Appropriations Committee has included a provision within the FY26 Defense Appropriations Bill that would add gambling addiction to the Department of Defense’s Peer-Reviewed Medical Research Program (PRMRP), alongside a range of other health issues and disorders that are…

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State AGs urge federal government to launch another Black Friday

A group of 50 U.S. attorneys general has urged the Department of Justice (DOJ) to take a harder stance against “the rampant spread” of unapproved gambling operations by taking legal action and strong enforcement measures similar to the Black Friday of 2011. The National Association of Attorneys General (NAAG) stated on Tuesday that a bipartisan coalition of 50 AGs has written to federal…

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IBIA preps Korean betting markets for global audience

South Korea will export K-cycling and K-motorboat racing as global betting markets through the International Betting Integrity Association (IBIA).

This was announced at a ceremony held by the Korea Sports Promotion Foundation (KSPO) in London, where it reached a gold standard in integrity by signing a Memorandum of Understanding (MoU) with the IBIA.

The agreement particularly focuses on protecting betting integrity around cycling and motorboat racing, both popular sports among South Korean bettors.

This represents not only a milestone for Korean sports but also for the IBIA, as signing an MOU with an Asian national sports body is the first of its kind for the global integrity organisation.

On signing the MoU with the KSPO, Khalid Ali, CEO of IBIA, commented: “This agreement marks an important step forward, not only for KSPO and the integrity of K-Cycle and K-Motorboat Racing, but for the advancement of betting integrity standards across Asia.

“IBIA is delighted to support KSPO in setting a benchmark for clean, transparent and accountable sports betting operations in the region. We look forward to building on this partnership and helping to protect the integrity of K-Sports’ products.”

Besides cycling and motorboat racing, horse racing is also legal to place a bet on in South Korea. Other types of allowed gambling include lottery tickets, sports toto, and land-based wagering at Kangwon Land Casino venues – with all three verticals being state-run.

South Korea’s betting market recorded around 25.5 trillion Korean won of total sales (€15.bn) in 2024, with approximately 22.86 million players on the market.

Cycling and motorboat racing alone brought in annual sales of 1.9 Korean won (€1.17bn) and 12.5 million users, amounting to around 7.5% of total betting industry sales in South Korea for 2024.

Also welcoming of the hallmark agreement for Korean sports was Sung-chul Lee, Director General of the KSPO. He remarked: “Through this agreement, KSPO K-Cycle & K-Motorboat Racing has elevated the status of K-Sports and has taken a leap forward to global standards.”

“I would like to express my deep gratitude to Khalid Ali and the IBIA officials for their cooperation in making this agreement successful. Following this agreement, we intend to supply the KSPO K-Cycle & K-Motorboat Racing products to the international betting market, protected by this important integrity collaboration.”

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Major gaming trade groups call for resolution to protect 1-800-GAMBLER

When it comes to the national gambling hotline 1-800-GAMBLER, stakeholders extend beyond just the National Council on Problem Gambling (NCPG) and the Council on Compulsive Gambling of New Jersey (CCGNJ). The CCGNJ owns the number and the NCPG licenses it, but there are other major gaming groups invested in its preservation and success.

That is why a trio of major groups have united to ask for some sort of resolution regarding the legal battle around the hotline that emerged last month.

AGA, ROGA and SBA want resolution on the number

The American Gaming Association (AGA) and the Responible Online Gaming Association (ROGA) released a statement to SBC Americas expressing their concern about the phone number’s future and calling for a “joint resolution” between the two groups.

“Any disruption to the 1-800-GAMBLER operations—or worse, a degradation of the helpline’s capacity to deliver timely, culturally competent, and clinically appropriate referrals—would significantly endanger the a..

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Georgia self-exclusion surges as PM tightens gambling orders 

The government of Georgia continues to toughen the compliance enforcement of the gambling industry.

Following sweeps conducted by the Georgian Revenue Service details over 30,000 citizens have been added to the government’s new centralised national self-exclusion system up by 4,000 since May.

The enforcement follows drastic regulatory reforms introduced in 2024 by the direct order of Prime Minister Irakli Garibashvili, who placed the Revenue Service to oversee penalty enforcements and the surveillance of gambling licences.

As of June 2024, Georgia raised the legal gambling age to 25, a measure backed by the introduction of “biometric Id checks across all licensed venues”, with a view to directly bar a swathe of the population from participating entirely.

Public-sector employees and individuals with criminal convictions, numbering some 1.5 million citizens, are now prohibited from gambling under recent amendments to Georgia’s Code of Administrative Offences. The measures reflect an effort to align policy with growing concerns about addiction, debt, and the social costs of gaming.

The exclusion registry, which previously required institutional approval, can now be accessed directly by individuals. Of the 30,451 currently listed, the vast majority (30,392) joined voluntarily. The remainder were added by court order.

As reported by SBCEurasia.com: “Those on the list are banned from gambling on any licensed platform, online or offline, for five years. Removal is only possible in two cases: renunciation of citizenship, or by judicial review three years after initial registration.”

Technological controls have also been tightened. Biometric identification systems, now mandatory at casinos and betting halls, are designed to verify age and identity at point of entry. Officials say the same infrastructure supports secure, confidential access to the exclusion list, and ensures compliance with privacy laws.

Yet more changes may be on the way. While the government has already imposed heavier licensing fees on operators, it is now weighing whether to raise the tax on player winnings from 2% to 5%. A decision is expected as part of the new national budget, due before the end of 2025.

The biometric controls, age restrictions, and exclusion orders unprecedented in the region have raised concerns about compliance costs and potential impact on investment. Meanwhile, ambiguity remains over future tax policy, including the potential rise in withholding on player winnings.

As PM Garibashvili cites that he will continue to crack the whip, the message is clear: gambling may remain a part of Georgia’s economy, but it will be tolerated only on the state terms only.

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Labour lines drawn as UK politics’ betting shop debate heats up

Labour MP Dawn Butler has called on the government to push for councils to put a stop to the “rapid spread” of betting shops, but the governing party’s members’ views on gambling do not always line up.

Butler’s Brent East constituency, she noted, already has more than 100 gambling premises, which she said has pushed her to campaign to call for more preventative measures against companies targeting the high streets.

A familiar topic has arisen, the question of whether bookmakers target more vulnerable communities, as Butler notes: “Why are there barely any betting shops in Canary Wharf but rows of them in places like Bethnal Green?”

“It’s not by accident”
Butler argued that Aim to Permit makes it easy for betting companies to target less wealthy areas, stating that “It’s time to end it.”

The Aim to Permit clause currently limits the power of local councils to refuse applications for new gambling establishments. Some politicians, both at the local and national level, have been calling for local governments to gain greater powers to prevent betting businesses from setting up in their areas.

UK Parliament: Dawn Butler
An element to consider here is rent and expenses, with retail betting firms often setting up shop in areas with the lowest rental costs. This does mean, however, that more disadvantaged areas often see the most betting shops, something reform campaigners and other public figures believe is predatory.

In Butler’s case, the MP highlighted the widespread social harm caused by gambling, describing it as a public health crisis, and urged for changes to these planning laws that enable gambling operators to target ‘vulnerable’ and ‘disadvantaged communities’.

A clash of opinion
In contrast, fellow Labour MP Richard Baker has recently underlined the importance of the UK’s regulated betting industry, describing it as a key contributor to local economies, public services and grassroots sport.

Speaking about his constituency of Glenrothes and Mid Fife in an op-ed for Politics Home, Baker highlighted the role betting shops play in sustaining high street footfall and creating jobs.

He said that modern betting shops support towns that have seen years of economic pressure, asserting: “Every job matters.”

Baker also emphasised the sector’s broader economic impact, pointing to its £6.8bn annual contribution to the UK economy, £4bn in tax revenues, and 109,000 jobs across the country.

He noted the deep ties between betting and sport, with regulated operators investing at every level. Both of these arguments are long-running, having been made by the Betting and Gaming Council (BGC) on countless occasions over recent years amid an extensive debate on UK betting regulation.

Meanwhile, whilst acknowledging the harm caused by unregulated gambling, Baker warned against over-regulation that could drive consumers toward the black market.

He also added: “As a Labour MP, I want a tax regime that is fair, progressive and economically sound – one that protects the public, supports jobs, and rewards responsibility. More than ever, we need businesses that are investing and contributing.”

Is it really a problem?
As Butler said, Brent East already has more than 100 gambling premises, but could this be an anomaly?

The UK’s retail betting sector has undergone significant changes over the past decade, driven by regulatory updates, shifting consumer habits, the growth of online gambling and COVID-19.

From a peak of around 9,100 shops in 2013, the number of UK betting shops had fallen to approximately 5,995 by March 2023 – a 34% decline.

Much of this downturn followed the government’s decision in 2019 to reduce maximum stakes on fixed-odds betting terminals (FOBTs) from £100 to £2.

Major operators responded swiftly such as William Hill which closed around 700 shops, Ladbrokes/Coral planned up to 900 closures, and Betfred projected 500 shop closures – collectively threatening over 10,000 jobs across the industry.

In 2020, the pandemic meant the sector saw additional closures, with William Hill confirming a further 119 shops would not reopen due to permanent declines in footfall. That year also saw Betfred close approximately 59 shops.

Despite the contraction, the sector remains a key employer in many local areas. However, its share of total sports betting revenue continues to shrink, with the online channel now dominating the market.

Tax reform looms
As political debate around gambling intensifies, the industry now faces fresh uncertainty over potential tax changes.

The Labour Treasury’s consultation on betting taxation closed on 21 July, and while no official recommendations have been published, reports suggest that significant reforms are pending.

Among the proposals, figures like Labour MP Alex Ballinger are pushing for the introduction of a single unified gambling tax, combining Remote Gaming Duty, General Betting Duty and Pool Betting Duty into one rate.

Supporters argue this would simplify the system and provide clarity for operators, while critics warn it could increase costs, threaten jobs and impact vital funding for sport and safer gambling initiatives.

With Chancellor Rachel Reeves under pressure to boost public finances, the industry is bracing for a move that could shape the future of the betting sector for years to come.

Fresh inquiries
Meanwhile, last month the All-Party Parliamentary Group (APPG) on Gambling Reform has launched a new inquiry, led by Conservative MP Sir Iain Duncan Smith, to examine the future of gambling regulation in the country.

The inquiry aims to address gaps in the Government’s Gambling Act White Paper, focusing on stronger online protections, stricter advertising rules, and increased local authority powers.

Smith, a critic of current betting enforcement and ads, has emphasised the need for a regulatory framework fit for the digital age – something the Gambling Act review White Paper aimed to achieve, but many reform advocates feel did not.

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Supreme Court of India evaluates blanket ban on online games

A Public Interest Litigation (PIL) seeking a ban on online betting apps has forced India’s Supreme Court into talks with the likes of Google and Apple.

Dr K.A. Paul, the individual who filed the litigation, did so with the goal of safeguarding Indian youth and vulnerable people from unregulated online gambling.

Betting and gaming products are being ‘disguised as fantasy sports and skill-based games”, Paul and the other litigation issuers noted in their reasoning.

Within the PIL, there’s two high-profile cases referred to where online betting has led to some nefarious results.

The first involves 25 celebrities, including Bollywood actors, cricketers and influencers, allegedly promoting betting apps in a covert matter earlier in March, with the investigation still ongoing.

The second takes notice of a news article from the state of Telangana, where it’s said that 24 people took their lives as a result of debts incurred from online betting.

Paul and others are urging for the introduction of a uniform legislation for the regulation of online betting “in the name of the larger public interest to safeguard the youth of India from the unregulated, exploitative, and dangerous online betting industry operating under the garb of fantasy sports and skill-based gaming”.

Supreme Court Justices Surya Kant and Joymalya Bagchi have now begun consultations on the matter with the Reserve Bank of India, the Enforcement Directorate, and the Telecom Regulatory Authority of India.

Private entities with interests in the fantasy sports and online betting scene have also been contacted, such as app store monopolists Google and Apple, as well as major game platforms like A23 Games, Dream11, and Mobile Premier League.

The plea comes at a time when Google is considering relaxing its Real Money Games (RMG) policies for its India Play Store after initial plans to do so were put on hold last year – with the core reason being that India lacks a centralised regulatory framework for gambling.

In another recent development, though it is unclear whether it’s connected to the above, the Enforcement Directorate of India has summoned Google representatives to a hearing related to a suspected case of money laundering through online betting apps listed on the Play Store.

As it stands only three Indian states have regulated online gaming markets, Goa, Daman, and Sikkim. There were murmurs that another state, Karnataka, may launch a mixed market, but it appears that the state government’s ideal regulatory framework would only cover fantasy sports and some ‘games of skill’ like rummy, omitting and essentially banning online sports betting.

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Sportradar powers BETesporte’s responsible gambling push with AI

In a significant move for the company’s ambitions in Brazil’s newly regulated betting market, Sportradar has partnered with BETesporte to implement Bettor Sense.

Bettor Sense has been described as an AI-powered, personalised solution that is designed to detect early signs of gambling-related risk.

BETesporte becomes the first operator in Brazil to adopt the platform as the firm looks to reinforce its commitment to more transparent betting whilst the country continues to embrace its new sector.

Tom Mace, SVP of Integrity and Regulatory Services, Product and Strategy at Sportradar, said: “This partnership with BETesporte marks an important milestone for Sportradar’s ongoing mission to help shape secure and sustainable sports betting and iGaming industries.

“BETesporte is taking a proactive step in embracing responsible gaming as a core part of its business. We are confident this will be the first of many partnerships, as the market increasingly recognises the value of using data and technology to protect end users and strengthen compliance.”

The agreement also sees BETesporte join Sportradar’s Integrity Exchange, a global information-sharing network with the aim of combating betting-related corruption and match-fixing.

“Sportradar’s advanced technology enables us to anticipate and prevent risky behaviour, ensuring our bettors have the best possible experience with complete safety,” added Marcos Pereira, CEO of BETesporte.

“We will continue working tirelessly to protect the integrity of sport and the trust of our users, which remains our top priority.”

AI’s growing impact
Bettor Sense utilises AI and behavioural research to provide personalised interventions that help operators identify and support players exhibiting risky behaviour, before problems escalate.

This proactive approach marks a shift from traditional reactive responsible gambling measures, giving operators a tool to promote player safety and meet the increasing regulatory demands in the region.

The move sees Sportradar eying further opportunities to expand its reach into other parts of the sector other than just sportstech. As markets worldwide strengthen responsible gambling requirements, AI-driven tools like Bettor Sense are becoming increasingly popular for carrying out compliance tasks.

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