SBC News

PGA of America joins AGA RG campaign following ESPN Bet partnership

Following the announcement of ESPN Bet as the official betting partner of the PGA Championship, the PGA of America has confirmed that it has partnered with the American Gaming Association’s (AGA) ‘Have a Game Plan. Bet Responsibly’ campaign.

The partnership will feature co-branded responsible gaming content, educational materials, and strategic activations across the PGA of America’s digital and social platforms throughout next week’s PGA Championship at Valhalla Golf Club in Louisville, KY.

“As the PGA of America welcomes ESPN BET as the Official Sports Betting Sponsor of the 106th PGA Championship, it is core to our values to ensure golf fans have the right tools in their bag to bet responsibly,” said PGA of America Chief Commercial Officer Jeff Price. “Activating AGA’s Have A Game Plan campaign during this year’s PGA Championship and beyond will be an integral part of our strategy as interest in golf wagering grows.”

Introduced by the AGA in 2019, the Have a Game Plan campaign ai..

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Player Protection Symposium: NCAA highlights March Madness harassment

According to NCAA Managing Director Mark Hicks, the organization has a pretty clear understanding of the scope of bettor harassment on social media. Speaking to Entain’s SVP of American Regulatory Affairs & Responsible Gambling Martin Lycka as part of the SBC Summit North America Player Protection Symposium, Hicks cited data from ethical data group and NCAA partner Signify collected during March Madness earlier…

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SBC North America: DGE AG issues federal intervention warning

The SBC Gaming Regulation and Compliance Forum gazed into the crystal ball this week, providing a closer analysis of what the future holds for igaming regulation, while urging operators to take a leadership role when it comes to social responsibility.

Moderated by James Kilsby, Chief Analyst at VIXIO, the panel entitled ‘Regulation 2030: Anticipating Future Compliance Challenges’ emphasised the importance of collaboration as the framework around social responsibility evolves and the potential for federal intervention increases.

Painting a picture of her ideal outcome for the industry Cathy Judd-Stein, the Former Chair of the Massachusetts Gaming Commission, emphasised her optimism that regulators will embrace further collaboration with operators as ambitions to eradicate the threat of the black and grey market are realised.

Louis Rogacki, Assistant Attorney General, New Jersey Division of Gaming Enforcement, echoed this sentiment as he urged operators to be more forthcoming with s..

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Gibraltar Minister: No operator is too big to fail

Set against the backdrop of the glorious Gibraltar sunshine, the third intention of the Ethical Gambling Forum sprung into action this week aboard a superyacht whose name will be familiar to many across the industry. The sublime Sunborn.

Beginning proceedings, Co-Founder Adrian Sladdin promised “something a little bit different”, before a tentative “be prepared” word of warning was offered as the ESG focus, noted as “something the as should all embrace”, of the two-days came to the fore amid a shifting landscape across the industry.

“The pace over the last seven months has been relentless,” opening keynote Nigel Feetham, Minister for Justice, Trade and Industry, who officially assumed office on October 13, 2023, began his opening address.

In a wide-range ten minute speech, attention was first reserved for that of the significance of the country’s licensing regime, overall value of the industry to Gibraltar and potential expansion that could be looming on the horizon.

“The underly..

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Women in Gaming takes step towards African inclusivity with All-in Diversity Project

Women in Gaming Africa has initiated a partnership the All-in Diversity Project, hoping to collaboratively foster greater representation across the African gaming industry.

Boasting a joint aim to “drive positive change by promoting diversity and inclusivity”, WiG’s partnership has laid out plans to ensure that “underrepresented voices and perspectives are valued within the global gaming community”.

Kelly Kehn, Co-Founder of All-in Diversity Project, commented: “We are thrilled to partner with Women in Gaming Africa in our ongoing pursuit of fostering diversity, equity, and inclusion within the gaming industry.

“This collaboration not only extends our reach across the globe but also underscores our belief in the mutual benefits of partnering.”

The two organisations will combine their expertise, resources and networks in hope of driving “meaningful change” within the gaming community. This includes working towards inclusivity, opening up more opportunities for individuals from all..

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Spain’s Influencer Law to carry Decree rules on Gambling Advertising

Spain aims to be Europe’s trailblazer by adopting the first dedicated framework to regulate the content, standards, and advertising practices of social media influencers.

Last Friday, the Council of Ministers received the draft of the New General Law on Audiovisual Communication (LGCA) – commonly referred to as the ‘Influencer Law‘.

Filed as a ‘digital transformation’ project by the Ministry of the Economy, Spain seeks to determine the legal rights of content creators, vloggers, and influencers engaging Spanish audiences on social media platforms.

Marked as primary objectives, the new LGCA aims to protect the content and intellectual property (IP) of creators, safeguard minors from viewing adult content, and apply specific rights on social media platforms.

The LGCA will apply changes to Spain’s media laws, recognising content creators as ‘audiovisual content service providers.’ This requirement is due to the increasing relevance of content creators and their impact on Spain’s media..

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Swedish Sports and Gambling to prepare for common exchange on match-fixing data

Swedish gambling will enter a transformative phase during H2 as the government launches its new cooperative framework to combat match-fixing across all levels of professional and amateur sports.

Yesterday, Camilla Rosenberg, Director General of Spelinspektionen, Sweden’s Gambling Inspectorate, joined Minister of Financial Markets Niklas Wykman to inform stakeholders of upcoming duties.

Approved by the Riksdag in 2023, Swedish gambling and sporting bodies will adopt the “Measures Against Match-Fixing and Unlicensed Gambling Operations,” applying new controls and duties to report and co-share data on threats related to match-fixing and sports integrity.

As such, all relevant stakeholders in Swedish sports and gambling will share a cooperative platform for data sharing, and will be required to flag any suspected event of match-fixing on the common platform.

The platform sees the government change its approach to coordinating match-fixing investigations, by applying a data-led multi-st..

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Buenos Aires to toughen City Compliance on under-age gambling

The executive of Buenos Aires has warned gambling licensees (retail and online) to prepare for tougher compliance measures imposed on their businesses.

The city’s legislature has confirmed that BA’s ‘Codigo Contravencional‘ – Code of Contraventions will be expanded to include new penalties for gambling infringements.

A proposal has been brought forward by the municipal deputies of Paola Michielotto and Sergio Siciliano to toughen the City’s gambling rules and to ensure that gambling is promoted and played by over-18s, online and in licensed venues.

The deputies’ proposal detailed concerns on the over-exposure of gambling adverts viewed by BA minors, citing a high coverage of adverts on online platforms and broadcast during football matches.

BA will expand its Code of Contraventions to avoid the “consequences of underage gambling, which extend beyond financial issues, impacting family and social problems, sedentary lifestyles, and mental health issues like depression and anxiety.”

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BHA to monitor Pilot proceedings as Government is reminded of Levy pledge

BHA to Monitor Pilot Proceedings as Government is Reminded of Levy Review Pledge

The British Horseracing Authority (BHA) will closely monitor the forthcoming developments of the UK Gambling Commission’s (UKGC) pilot scheme and timeline to implement affordability checks.

The governing body of British racing has issued its response to yesterday’s announcement by the Gambling Commission that it would roll out its pilot scheme on “frictionless customer affordability checks” from August 2024, initiating a six-month test phase to move to a live environment.

BHA CEO Julie Harrington commented, “We are reassured that the Government has listened to Racing’s long campaign against the affordability checks first outlined in its White Paper more than a year ago.”

Representing the interests of UK racing and its rural value-chain, the BHA and its members have voiced strong concerns against financial affordability checks being imposed on customers.

Alongside the Jockey Club and Racing Post, the B..

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BGC launches interim ‘voluntary code’ on customer risk checks 

The Betting and Gaming Council (BGC) has established a new ‘voluntary code on customer checks’ to minimise frictions of financial checks and improve consistencies in know-your-customer (KYC) duties.

The voluntary code was designed in collaboration with the UK Gambling Commission (UKGC) to help raise standards and reduce the need for private financial document requests when verifying customers.

As cited by the BGC, the code was designed “in response to the ongoing debate around affordability, the BGC, Government, and GC are taking action now to find practical solutions for online betting and gaming, giving greater clarity to customers and horseracing, while enhancing standards.”

Launched as a voluntary measure for BGC members, the code specifies actions required when customers’ accounts exceed net deposits of £5,000 in a rolling month or £25,000 within a 12-month period.

Members applying the code “must undertake a risk assessment of that customer to: i) understand their financial si..

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