The partnership will feature co-branded responsible gaming content, educational materials, and strategic activations across the PGA of America’s digital and social platforms throughout next week’s PGA Championship at Valhalla Golf Club in Louisville, KY.
“As the PGA of America welcomes ESPN BET as the Official Sports Betting Sponsor of the 106th PGA Championship, it is core to our values to ensure golf fans have the right tools in their bag to bet responsibly,” said PGA of America Chief Commercial Officer Jeff Price. “Activating AGA’s Have A Game Plan campaign during this year’s PGA Championship and beyond will be an integral part of our strategy as interest in golf wagering grows.”
Introduced by the AGA in 2019, the Have a Game Plan campaign ai..