Last Friday, the Council of Ministers received the draft of the New General Law on Audiovisual Communication (LGCA) – commonly referred to as the ‘Influencer Law‘.
Filed as a ‘digital transformation’ project by the Ministry of the Economy, Spain seeks to determine the legal rights of content creators, vloggers, and influencers engaging Spanish audiences on social media platforms.
Marked as primary objectives, the new LGCA aims to protect the content and intellectual property (IP) of creators, safeguard minors from viewing adult content, and apply specific rights on social media platforms.
The LGCA will apply changes to Spain’s media laws, recognising content creators as ‘audiovisual content service providers.’ This requirement is due to the increasing relevance of content creators and their impact on Spain’s media..