North America

In Massachusetts, like in many states, things are changing fast in gaming.

The state launched digital sports betting in March 2023 and experienced an immediate influx of sports betting products, services and advertising. To say Bay Staters took to online sports wagering enthusiastically would be an understatement.

“It’s been a shock to the system, for sure,” Massachusetts Council on Gaming and Health (MCGH) CEO Marlene Warner told SBC Americasat the SBC Summit North America Player Protection Symposium. “Everyone had high expectations for online sports wagering in Massachusetts and the numbers have far, far, far exceeded those expectations.”

With more than 1.6 million sportsbook accounts active in Massachusetts since March 2023, the state has emerged as one of America’s fastest-growing gaming markets. It generated $594.9 million in gross gaming revenue in its first full year, with total tax revenue reaching $118.5 million. That latter figure is double what the state had expected pr..

Following the announcement of ESPN Bet as the official betting partner of the PGA Championship, the PGA of America has confirmed that it has partnered with the American Gaming Association’s (AGA) ‘Have a Game Plan. Bet Responsibly’ campaign.

The partnership will feature co-branded responsible gaming content, educational materials, and strategic activations across the PGA of America’s digital and social platforms throughout next week’s PGA Championship at Valhalla Golf Club in Louisville, KY.

“As the PGA of America welcomes ESPN BET as the Official Sports Betting Sponsor of the 106th PGA Championship, it is core to our values to ensure golf fans have the right tools in their bag to bet responsibly,” said PGA of America Chief Commercial Officer Jeff Price. “Activating AGA’s Have A Game Plan campaign during this year’s PGA Championship and beyond will be an integral part of our strategy as interest in golf wagering grows.”

Introduced by the AGA in 2019, the Have a Game Plan campaign ai..

According to NCAA Managing Director Mark Hicks, the organization has a pretty clear understanding of the scope of bettor harassment on social media. Speaking to Entain’s SVP of American Regulatory Affairs & Responsible Gambling Martin Lycka as part of the SBC Summit North America Player Protection Symposium, Hicks cited data from ethical data group and NCAA partner Signify collected during March Madness earlier…