Europe

TonyBet has once again found itself in hot water after the Kansspelautoriteit (KSA), the Dutch Gaming Authority, contacted the operator due to a marketing incident where advertising was displayed to vulnerable groups.

The Lithuania-based business, whose sponsored adverts on YouTube were pulled by the Irish Advertising Standards Authority (IASA) just over a week ago due to a breach in regulations, encountered a system error and mistakenly sent promotional emails to young adult customers on two separate occasions.

Betcity and Kansino were also in breach of marketing rules, after the former displayed a marketing message through its gaming interface to all players, including young adults, and the latter was found to have displayed gambling advertisements within mobile gaming applications.

Under Dutch gambling regulations, operators are prohibited from targeting vulnerable players, including young adults aged 18-24 and individuals exhibiting signs of risky gambling behaviour.

The rule..

Denmark has pressed ahead with proposals to tighten gambling advertising restrictions, expected to come into force between this July and January 2027.

Sponsored by Ane Halsboe-Jørgensen, Danish Minister of Taxation, the reform package aims to limit gambling ads with measures similar to other EU markets like the Netherlands and Bulgaria, including a whistle-to-whistle ban and public placement.

The most prominent change will introduce a time window within which gambling ads will be prohibited from airing on TV and streaming platforms during live sporting events, as well as ten minutes before and after the event.

“The reason why the ban will only apply to live transmissions is that it is only in that context that it is relevant to advertise gambling,” the proposal reads. “For example, it would not be relevant to place a bet during a sports match on, for example, the next yellow card if the match is transmitted late or after the match has ended.”

In-stadium promotions and sports sponso..

Meta has again been slammed for allowing illegal gambling operators to advertise on its platform – this time in the Netherlands.

Dutch gambling’s trade body, Vergunde Nederlandse Online Kansspelaanbieders (VNLOK), has warned that illegal providers continue to reach players in the country “on a large scale” via the social media brand’s platforms.

Analysis of Meta’s ads library from VNLOK between October 2025 and December 2025 revealed that “more than 95% of the gambling promotions found—both Facebook pages and advertisements” were from black market operators. Only a small portion of these ads were removed by Meta, with the association calling for “faster and more robust measures” as a result.

This criticism intensifies pressure on Meta after comments by the UK Gambling Commission’s Executive Director Tim Miller to industry stakeholders at ICE last week. He said he has seen more adverts for illegal online casinos appearing on their brand platforms using ‘not on GamStop’ signage to tar..

Autorité Nationale des Jeux (ANJ), the Gambling Authority of France, has condemned the ‘addictive characteristics’ of prediction markets.

In a strongly worded statement published this morning, the ANJ reiterated the illegal status of prediction markets in France while drawing parallels to cryptocurrency trading.

The French government has been taking a firm stance against predictions, coming amid a significant overhaul of the regulated gambling market following the introduction of new taxes last year.

In December 2024, the regulator ordered Polymarket to cease trading, becoming one of the first in a long list of European countries which have kicked out the world’s largest prediction platform.

In today’s statement, the ANJ doubled down on its stance that prediction markets have ‘several addictive characteristics’ and essentially place the platforms in the same bracket as illegal gambling companies.

The regulator argued that the 24/7 availability of predictions, the absence of any bu..