TonyBet, Betcity & Kansino contacted by KSA after breaching marketing regulations

TonyBet has once again found itself in hot water after the Kansspelautoriteit (KSA), the Dutch Gaming Authority, contacted the operator due to a marketing incident where advertising was displayed to vulnerable groups.

The Lithuania-based business, whose sponsored adverts on YouTube were pulled by the Irish Advertising Standards Authority (IASA) just over a week ago due to a breach in regulations, encountered a system error and mistakenly sent promotional emails to young adult customers on two separate occasions.

Betcity and Kansino were also in breach of marketing rules, after the former displayed a marketing message through its gaming interface to all players, including young adults, and the latter was found to have displayed gambling advertisements within mobile gaming applications.

Under Dutch gambling regulations, operators are prohibited from targeting vulnerable players, including young adults aged 18-24 and individuals exhibiting signs of risky gambling behaviour.

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