With Finland’s regulated commercial gambling market set to launch in July next year, Partner Jon Hautamäki and Associate Trainee Niko Hannolainen at Helsinki-based law firm Nordic Law provide iGaming Expert with a deep analysis of the regulation and the direction the market is heading in.
The success of the entire gambling reform depends on whether licensed operators can win players back from the offshore market. Several regulatory tracks are developing on top of the Gambling Act, but their cumulative effect on channelisation has not yet been considered.
Finland’s online gambling market will open to licensed competition on 1 July 2027. Applications for operator licences will open on 2 March 2026. For the first time, private operators will be able to offer sports betting, online casino games, online slots and online money bingo under a regulated framework. Physical slot machines and casino games will remain under a separate, state-controlled, exclusive license.
The Gambling Act is ba..