Steve Hoare

PM ally Caudwell backs call for higher UK gambling taxes

Billionaire John Caudwell, a key ‘business ally’ of PM Sir Keir Starmer, has openly voiced support for the Labour government to significantly ramp up taxes on UK gambling activities.

The founder of Phones 4u expressed on Twitter (X) that Labour should follow through with tax proposals endorsed by former PM Gordon Brown. Caudwell argued that higher gambling taxes were appropriate given the “polluting nature” of the sector, which he claims generates vast social costs that outweigh its economic contributions.

With the Labour government yet to settle on the terms of its Autumn Statement, Brown wrote an open letter to Chancellor Rachel Reeves instructing the Treasury to implement a ‘targeted strike’ on the gambling industry.

The former PM advised Reeves to adopt proposals from the Institute for Public Policy Research (IPPR), which called for a sharp rise in duties on remote gambling from 21% to 50%. Further increases would elevate machine gaming duty to 50% and general betting duty (sports bets) from 15% to 25%—with provisions excluding horseracing wagers.

Brown urged Reeves to ignore industry pushback, insisting that gambling tax reform was the logical step to fund Labour’s pledge to reduce child poverty. According to IPPR estimates, such increases could raise an additional £3.2bn annually, lifting around half a million children out of poverty.

While Caudwell has been vocal in his backing of the proposals, he is not listed as a Labour donor. Instead, he was a long-standing supporter of the Conservative Party before dramatically switching allegiance at the 2024 General Election, voting Labour for the first time. At the time, he criticised the Conservatives for losing their way on economic discipline and failing to win the confidence of the business community.

His actions were seen as a symbolic victory for Sir Keir Starmer, marking a broader shift in support from parts of the UK’s business elite towards Labour. Caudwell’s intervention on gambling tax has further cemented his role as one of the most high-profile business figures backing the government’s economic direction.

Yesterday on Twitter, Caudwell openly expressed that a “hugely damaging gambling sector” should face its polluter tax, urging Chancellor Reeves to adopt former PM Brown’s toughest measures.

The intervention has sharpened tensions as the Autumn Budget Statement nears, with the gambling industry pushing back hard against the prospect of steep duty increases.

In the comment section of The Sun, under the headline “Three-quarters of punters say betting is key to British culture amid new tax threat”, readers warned that higher taxes risk driving betting further underground. The poll suggested that three in four punters view gambling, whether on sports, racing or bingo, as part of Britain’s cultural identity.

BGC CEO Grainne Hurst reinforced the association’s viewpoint in the article, stating: “Punters are clear, betting is not just a leisure activity, but a valued and long-standing part of Britain’s cultural and sporting landscape.

“From casinos to bingo, horseracing, football, rugby league, darts, and snooker, millions of adults enjoy betting safely and responsibly each month.

“BGC members are proud to support jobs on the high street, invest in local communities and grassroots sport, and contribute billions in taxes to fund essential public services.”

Concerns over how far to push gambling taxes have already divided political ranks across all parties. Within Labour, Gordon Brown and business allies such as John Caudwell are pressing for a sharp escalation, while MPs representing racing constituencies remain wary of the impact on jobs and heritage.

A Racing Post survey found that among 23 Labour MPs in areas with racecourses or training centres, only six responded to inquiries — some backing modest tax harmonisation, which would lift betting duty from 15% to 21%, and others offering only non-committal responses.

In opposition, the Conservative Party remains split between calls for complete overhaul of regulation led by Sir Iain Duncan Smith and concerns over taxes impacting rural communities as stated by Kemi Badenoch.

With the Budget expected by late October or early November, Reeves has so far shed no insights on her tax strategy. The Treasury has only confirmed that gambling duties remain under active review, alongside wider reforms to council tax, pensions relief, and high-value property.

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Slovakia: Policy inconsistencies aid black market encroachment

An independent report and audit detail that regulatory inconsistencies and fragmented enforcements have ceded the gambling market to unlicensed operators growing their scope in targeting Slovak consumers.

In Slovakia, questions are being raised about how effective the government is in tackling growing exposure to illegal gambling, which calls into question the policies enacted by the Valda (Parliament).

Concerns about the growing encroachment and engagement with black market operators have been raised by a damning audit from the Supreme Audit Office (SAO) and a detailed report published by the Institute for the Regulation of Gambling (IPRHH) an independent research agency on gambling.

Black Book of liabilities
Titled the Čierna kniha nelegálneho hazardu (Black Book of Illegal Gambling), by the IPRHH, its report presents the most comprehensive account yet of Slovakia’s growing vulnerability to illicit gambling.

Insights reveal a fragmented regulatory system that has failed to keep pace with a shadow industry that has gone digital with day-to-day engagements with national consumers.

The report identifies two key fronts: unlicensed online platforms and the growing infiltration of gambling mechanisms into mainstream digital culture. It estimates that the majority of illegal gambling activity in Slovakia now occurs online, facilitated by platforms that offer: Unlimited bet sizes, anonymous payments and zero identity verification.

The IPRHH describes this as gambling that has “moved from arcades into living rooms,” beyond the reach of any meaningful state control. The consequences are acute: minors, excluded players, and individuals receiving social assistance are all regularly able to access and spend money on these platforms.

Among youth aged 15–17, 31% reported having gambled online illegally, according to a 2023 IPSOS survey cited in the report. The findings further show that early exposure has lasting effects: individuals who began gambling before age 18 were four times more likely to develop gambling addiction and twice as likely to face debt collection before age 30.

The report also takes aim at so-called “loot boxes” embedded in video games — randomised digital rewards purchasable with real money. It labels them a “gateway drug to gambling,” particularly dangerous because of subtle integration into games popular with children.

Social media platforms add to the problem. Influencers are increasingly paid by offshore casinos to promote unlicensed platforms on TikTok, YouTube, and Twitch. These endorsements often depict gambling as glamorous, low-risk, and rewarding—distorting reality for young audiences. The IPRHH warns that these trends “erode the line between entertainment and exploitation.”

Technologically, the state is struggling to keep up. The report criticises the slow pace of enforcement and the overreliance on manual IP blocking. “The system is neither fast enough nor technologically capable to respond to the speed of illegal digital gambling,” the authors conclude.

Audit confirms the diagnosis
The SAO’s findings suggest that regulation is failing not because of bad policy, but because of non-enforcement. Between 2019 and 2025. URHH the Gambling Authority of Slovakia issued more than 600 fines — but allowed over 900 cases to expire without action, as deadlines lapsed. The root cause? Until recently, only one employee managed sanctions enforcement.

“It is not so clear why some received a fine of several thousand, and others avoided sanctions altogether,” admitted Ľubomír Andrassy, Head of the SAO. “There was no internal process. In many cases, the authority simply ran out of time.”

The audit also revealed a legislative loophole that allows gambling halls to continue operating for up to five years, even in municipalities that have banned them, if the local government fails to notify the regulator within five days. The SAO described this as “unreasonable and dysfunctional.”

Gambling is a lucrative business for the Slovak state. From 2018 to 2024, gambling contributed €1.8bn to the budget. Municipalities collected another €113m in licensing fees. In 2024 alone, online casinos generated €126m, up from less than €3m in 2019—largely due to the COVID-19 pandemic, which drove players online during the closure of land-based venues.

But this growth came without guardrails. The state “has no strategy to protect young people or addicts,” the SAO concluded. According to Lenčéš, “We are regulating the margins while ignoring the core problem. Without personnel, without tools, and without strategic direction, regulation becomes theatre.”

Dávid Lenčéš
Blunt enforcements
More than 54% of gambling activity in Slovakia now takes place online. Yet much of that occurs outside the bounds of the legal market. Illegal websites, often tailored for Slovak users with local language, support, and branding, offer frictionless access to high-stakes gambling without registration or restrictions.

Children can play. Addicts can relapse. And there are no limits, no age checks, and no oversight. According to the IPRHH, many platforms even simulate legitimate design features to lull players into a false sense of security.

“Regulated operators are held to high standards,” says Dávid Lenčéš, executive director of the IPRHH, “but that only works if unlicensed providers face real consequences. Right now, they don’t.”

These sites evade detection using VPNs, anonymous payments, and rapidly shifting web domains. Enforcement becomes a game of digital whack-a-mole that the state is losing.

ÚRHH focuses on blocking access to known illegal websites — through DNS filtering and cooperation with internet providers. But without more powerful tools, and with slow identification procedures, this tactic has proved insufficient.

“Blocking IPs is a blunt instrument,” says one analyst familiar with the enforcement framework. “The platforms adapt in hours. The regulators take weeks.”

Can regulatory incoherence be fixed?
At present, Slovakia’s gambling sector is increasingly characterised by contradictions. The government profits from legal gambling, while failing to contain its illegal cousin. It demands strict compliance from licensed firms, while tolerating systemic non-compliance from unlicensed ones.

The lesson from the IPRHH and SAO is sobering: it is not prohibition that fuels black markets, but regulatory incoherence. And unless Slovakia aligns its policy ambitions with the realities of the digital era, it may soon find that the market has already slipped beyond its reach.

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GambleAware goes for concrete but lands on glass in latest industry critique

A study by GambleAware has claimed that operator safer gambling ads have a reverse effect, but it’s not without speculation.

Commissioned by the safer gambling charity, consultancy group Thinks Insight & Strategy looked at problem gambling campaigns produced by five different entities – GambleAware itself, the Betting and Gaming Council (BGC), Betfair, William Hill, and 888, the latter two owned by the evoke Group.

The research paper was conducted as a Randomised Controlled Trial with a total pool of 4,013 participants. The charity did note that this presents a risk of bias, as only 443 participants meaningfully engaged with the practical part of the exam.

Participants were presented with a random safer gambling video from the catalogue, after which a pop-up of a mockup betting app was shown on screen, prompting the viewer to claim a free bet.

According to the study, the ad by GambleAware had the lowest click-through rate (3%) towards the betting app. This was followed by Betfair’s ad (4%) and BGC’s (6%). William Hill (18%) and evoke (15%) ads had the highest rates.

Alexia Clifford, GambleAware Chief Communications Officer, said: “This new research shows that so-called ‘safer gambling’ videos produced by gambling operators could be doing more harm than good. It’s unacceptable that adverts claiming to help people reduce their risk of harm are encouraging people to gamble more instead.”

Clifford called for more monitoring of industry-led ad campaigns led by stronger legislation on gambling marketing and advertising.

Potential for biases
As noted above, the report highlights that there was room for biases, with the researchers pointing that there were a list of limitations as far as the methodology is concerned.

As mentioned previously, any concrete conclusions are impossible due to the small number of participants (443) that went through with the betting app.

Furthermore, the research measured click-through rates to the mock gambling app instead of actual wagers placed. The authors highlighted that it is difficult to get an accurate estimate of actual gambling harm risks without direct evidence of financial expenditure.

Finally, the survey acknowledged that questions were placed at the end of the experiment, which could’ve led to a “cognitive fatigue” that led respondents to answers which they would’ve otherwise answered differently – essentially inflating PGSI scores.

GambleAware will stop existing in March 2026 as a result of a new UK statutory framework which will see the NHS manage all research, education and treatment funding to combat gambling-related harms.

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Brazil licencees reminded of sports and beneficiaries betting exclusion

The Brazilian regulator is in the final stages of preparing a conclusive list detailing the specific individuals who are excluded from participating in the Bets market, as reported by SBC Noticias – Brasil.

Drafted by the the Ministry of Finance‘s Secretariat of Prizes and Bets (SPA), the list includes public officials, minors, individuals with a professional involvement in the regulated betting market, as well as various professionals involved in sports – be it athletes, referees, officials, club delegates and coaches.

The rules around sports have been written into the ‘Bets’ regulatory regime since its inception on 1 January this year, but the high profile investigations into prominent Brazilian players like Lucas Paquetá and Bruno Henrique prompted the SPA to remind operators of their sports integrity duties.

Bolsa Familia remains a no go area
Upholding Bets’ integrity and social responsibility has led to the government’s decision to exclude a huge range of people receiving public benefits from betting and gambling, specifically those on the Bolsa Famillia and Continuous Cash Benefit (BPC) schemes.

Bolsa Familia and BPC support families below the poverty line and elderly people (65 years old and over) respectively. The former is claimed by around 54 million people while the latter is claimed by over 5.8 million.

The ban on people receiving these benefits from betting in the regulated market was introduced in April, via direct orders of President Lula da Silva. Based on the number of people who claim these benefits, it can be estimated that around 30% of Brazil’s population are excluded from betting.

The decision to ban many benefit recipients from betting is a unique player protection initiative, especially for such a young market like Brazil. In contrast, more well established markets like the Netherlands, Australia and the UK have no similar initiative.

This is despite regular conversations around the relationship between betting and indebtedness in these countries – although the latter three have admittedly introduced bans on credit card payments for gambling.

Expect tougher consequences
The Brazilian government has reminded companies that they must refuse registrations, deposits, and wagers from anyone included on the list. Firms have also been told to block and refund the accounts held by anyone already on the list.

Although the benefits of the recipient element of the list is significant, the government’s main priority is likely ensuring that minors are unable to gamble. The Ministry of Justice has previously highlighted statistics showing that teenagers are the most vulnerable to gambling harm, estimating that around 55% of bettors aged between 14-17 are at risk.

Nearly nine months into the Bets regime, the government and legislature is still finding a need to adjust certain elements of its regulatory framework. Just a couple of weeks ago, for example, a Senator proposed increasing the age limit for betting from 18 to 21.

Another problem is the lingering presence of the black and grey markets, which have existed long before the Bets regime launched on 1 January. This was noted by stakeholders speaking at the SBC Summit Rio shortly after the market launch.

“We need to fight illegal houses, something that really has an impact on our market,” Rafael Borges, CEO, UX Group and Reals. “Once they are working illegally they hinder the way Brazilian people see our market.”

As the regulated market rollout continued throughout 2025, the connection between illicit markets and social media has become a particular area of concern. The role influencers play in promoting illegal gambling has often been cited.

Social media must uphold Bets protections
Last week, the Brazilian Attorney General’s Office (AGU) requested that Instagram and Facebook owner Meta remove adverts for illegal gaming platforms, citing laws requiring online betting to be operated “with prior authorisation issued by the Ministry of Finance.”

The AGU’s statement continued: “Therefore, companies that have not obtained authorization from the Ministry of Finance are operating illegally, which also makes advertising their services and applications illegal.”

“As a general rule, authorised websites must have the ending ‘.bet.br,’ for example.”

Meta has been asked to remove the illegal adverts within 48 hours and to ensure that similar adverts are not posted again. According to the AGU, Meta has pledged to update its terms and use, but needs to make additions to its verification process.

To give it credit, the social media giant has become more diligent regarding gambling advertising across the various countries it is active in – with Facebook active in nearly every country in the world, there are a lot of local gambling advertising requirements to navigate.

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​​Greece orders legal strike to dismantle €1.6bn shadow gambling market

The Greek government has stated its intent to eradicate illegal gambling (land-based and online), viewed as both an economic threat to the state and a societal danger to communities.

The Ministry of National Economy and Finance has been charged with drafting a new legislative framework to prosecute illegal gambling operators, with specific IT and data-driven measures to tackle illicit online gambling.

The mandate has been prioritised by Finance and Economy Minister, Kyriakos Pierrakakis, who told media that the government aims “to stop the loss of €1.6bn annually, including €500m in tax revenue.”

New Economic Threat
This pledge comes amid growing evidence that Greece’s black-market gambling sector has reached alarming levels. According to recent research by the Hellenic Gaming Supervision and Control Commission (EEEP) and Kapa Research, 800,000 Greek citizens — approximately 9.5% of the population, engaged in illegal gambling during 2024.

Among them, 390,000 gambled online, 215,000 did so at physical venues, and 194,000 used both channels. The average annual amount spent per player reached €1,934, and 28% of respondents reported gambling exclusively on unlicensed websites.

Most participants are men aged 25 to 44, though the research also found a troubling rise in gambling among students and young adults — prompting concern among social policy experts and health authorities.

Kyriakos Pierrakakis: Greece
Minister Pierrakakis said: “The numbers are shocking. This is not just a leak of public resources, but a deep social pathology. We are embarking on a determined effort to restructure the space with transparency, rigor and modern tools.”

The Ministry’s legislative package, set for public consultation in autumn 2025, is expected to introduce far-reaching structural reforms. These include the immediate closure of physical venues found facilitating illegal gambling, particularly internet cafés and private clubs.

Businesses proven to be complicit will face revocation of their operating licenses. Individuals obstructing regulatory inspections or enabling illicit activity will face criminal prosecution, including custodial sentences.

Focus on digital surveillance
To counter the digital dimension of the threat, the government will expand DNS filtering mechanisms to block access to unlicensed gambling platforms — over 11,000 of which have already been blacklisted.

A new real-time digital surveillance system, powered by artificial intelligence, will be introduced to identify suspicious activity. Authorities will also begin systematic cross-checking of user data, platform activity, and financial flows, with cooperation from the Bank of Greece.

Beyond enforcement, the government aims to promote prevention and legal alternatives. Public awareness campaigns will be launched to inform citizens of the risks, while self-exclusion tools will be made available for vulnerable individuals. The Ministry also plans to introduce tax incentives to support the legal gambling sector and encourage migration away from black-market platforms.

Hellas joint taskforce
In a significant development in July, the EEEP established a joint taskforce with the national police, the judiciary, and the financial intelligence unit to dismantle criminal gambling networks and prosecute offenders.

Spearheading what it described as a “collaborative approach,” the Commission has called for broader cooperation among government agencies, regulators, and public bodies to engage in unified action against illegal gambling.

Antonis Vartholomaios, President of the EEEP, stressed the importance of sustained institutional collaboration and long-term vigilance. “We are not dealing with isolated incidents, but with a deeply embedded and constantly evolving ecosystem of criminal activity,” he said.

“Our task is not simply enforcement, but building a resilient regulatory framework that can adapt to the digital age. This requires transparency, persistence, and inter-agency coordination — not as a one-time measure, but as a new standard of governance. We will not win this fight with legislation alone, but with unified commitment across the public sector.”

EU watches Greece’s early strike
The implications of Greece’s initiative are likely to be felt beyond its borders. With Poland assuming the Presidency of the Council of Europe in early 2025, it has already called for the European Union to explore the development of harmonised legislation and cross-border protections against black-market gambling and its ‘economic encroachment’.

Concerns and anxieties have been raised by regulators in the UK, Germany, and the Netherlands over the rapid growth of illicit online gambling — an issue fast becoming a shared regulatory dilemma across the European bloc.

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September 15 will see SBC organise a ground breaking charity football event in Lisbon. Make sure you get the chance to see some of the most legendary names in football by securing your ticket today at https://www.legendscharitygame.com/

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Interview: Huw Thomas on Recovery in Gaming 

Former NYX, SG Digital and OpenBet marketing supremo Huw Thomas has launched Recovery in Gaming, an alcohol and drug recovery community for people in the gambling industry. Recovery in Gaming is holding its first meetings at the SBC Summit in Lisbon from Sept 16th-18th. Here, we speak to Huw about the origins of Recovery in…

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iGaming Daily: Who has the duty of care when it comes to responsible gambling with Pedro Romero

iGaming Daily’s “Road to Lisbon” series continues today, with SBC Media Manager and host Charlie Horner joined by Pedro Romero, Chief of Safer Gambling Partnerships at Betblocker. They explore Pedro’s research into psychedelic drug treatment for gambling addiction, as well as exploring ways to prevent gambling harm.  Listen to this episode to find out: To…

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Survey design found to impact UK gambling participation estimates

Fresh experimental research led by Professor Patrick Sturgis has shed light on why gambling surveys see varying levels of participation and generate differing estimates of problem gambling.

The news arrives just weeks after the Gambling Commission (UKGC) pledged to strengthen confidence in the outputs of its new Gambling Survey for Great Britain (GSGB) – a study that looks to determine the extent of gambling harm in the UK.

The study’s main output is determining how many Britons can be considered suffering from problem gambling, based on the Problem Gambling Severity Index (PGSI), which their responses to survey questions are assessed against.

The GSGB, launched this summer, has already drawn comparisons with the Health Survey for England (HSE) and Adult Psychiatric Morbidity Survey (APMS), which have both been used to inform policy decisions around gambling harm in the past.

The new research shows that design choices in surveys – from how invitations are worded to whether questions are asked by an interviewer – play a major role in shaping the results.

Why survey mode matters
The study found that explicitly mentioning gambling in an invitation did not affect how many people responded overall, but did attract more people with a personal interest in gambling, resulting in a four-point increase in reported participation.

Meanwhile, when it came to PGSI scores, this effect was smaller at 1.8 points and not statistically significant.

A bigger difference appeared when interview style was tested. Participants completing surveys online were almost 50% more likely to score one or above on the PGSI compared to those answering questions over the phone, underlining how people tend to under-report sensitive behaviour when speaking to an interviewer.

Updating the list of gambling products to reflect new market entries, however, had little to no impact on results.

Ben Haden, Director of Research and Policy at the UKGC, said: “The research builds our confidence in the outputs of GSGB, helps to understand the differences between surveys published on gambling and will improve our guidance for users.”

He stressed that no single study can ever definitively measure participation or harm, but that the regulator will continue to refine the GSGB, expand its use of datasets, and work with other survey providers to build a rounded evidence base.

Next steps for Commission guidance
Professor Sturgis emphasised the experimental design means “strong causal conclusions” can be drawn about the reasons for wide variability across gambling surveys, while noting that no single piece of research can provide the “true” value of participation or harm rates.

The Commission has been advised to update its guidance on interpreting GSGB results to better explain the differences with health surveys such as the HSE and APMS.

The regulator has confirmed that this update will be part of its ongoing improvement programme as it looks ahead to the second annual GSGB report, due for release on 2 October 2025.

With gambling harms still central to the White Paper reforms and under scrutiny in Westminster, the Commission has said it is keen to ensure the GSGB provides the most reliable picture yet of British gambling behaviours.

This data could prove critical as the debate around gambling regulation and the industry’s societal impact remains as heated as ever. Although the government seems committed to seeing out the recommendations of the Gambling Act review, it is facing calls for another regulatory overhaul from a large group of backbench MPs and local governments.

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