Steve Hoare

PrizePicks appoints first RG Director

Daily fantasy sports giant PrizePicks has announced new appointments to lead its HR and responsible gambling teams. Massachusetts Council on Gaming and Health‘s Chief Communications Officer, Phil Sherwood, will take up the role of PrizePicks’ Senior Director of Responsible Gaming. At the MACGH, he was a driving force in the council introducing player protection measures such as the…

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Bluehouse Technology: creating a software centre of excellence

Retaining elements of entertainment, while eliminating the stigma associated with the betting and gaming industries, is the crucial task facing stakeholders, cites Chandru Mullaparthi, Director of Bluehouse Technology However, in order to achieve this, a very clear display of just how seriously player protection is taken must be demonstrated throughout each level of every organisation.…

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DraftKings hires Cozen partner as Chief RG Officer

DraftKings has announced the appointment of Lori Kalani as its first Chief Responsible Gaming Officer. Kalani, who will report to DraftKings CEO Jason Robins, will be tasked with elevating and integrating the company’s player safety and protection activities and initiatives across all facets of DraftKings platforms and player communities.  “Responsible gaming is one of our top priorities and it…

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Clearly (not) identifiable – The recognisability of content marketing, 2024

University of Bristol academics Raffaello Rossi and Agnes Nairn have released their second research paper on social media and gambling. This research paper focused on content marketing ie. content on social media that is not easily recognisable as marketing.   “​​International advertising codes stipulate that advertising must be obviously identifiably as such,” write the authors. “Irrespective…

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Young people’s views about the use of celebrities and social media influencers in gambling marketing, 2024

This study of 12–17 year olds in Australia investigated young people’s exposure to celebrity and social media influencer marketing for gambling and the influence they perceived this marketing had on young people’s gambling attitudes. Key findings: This study highlights the importance of a comprehensive approach to preventing underage exposure to gambling marketing, that not only…

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